2020 - Page 4 of 25 - Latest News, Headlines at Peter Zmijewski

Bing To Warn Searchers Of Fake Online Pharmacies

November 19, 2020 news

Bing promises to warn searchers of fake and potentially harmful online pharmacy websites by teaming up with the FDA. Bing announced on the Bing Search blog that they will be pushing out a new warning to searchers that inform them if they are about to land on a fake pharmacy website. This warning will appear if a Bing searcher clicks on a pharmaceutical site that has been cited by the FDA as a fake online pharmacy engaged in illegal activity, Bing explained. Illegal activity can mean offering potentially dangerous, unapproved…

google

Google migrates the disavow link tool to new Search Console

November 18, 2020 news

Google also added the ability to download the file and see new errors related to your file. A year after officially closing down the old version of Google Search Console, Google announced that it has migrated the disavow link tool from the old Search Console to the new Search Console. Where is the disavow link tool? The new location for the disavow link tool is now at https://search.google.com/search-console/disavow-links. Previously it was located at https://www.google.com/webmasters/tools/disavow-links-main. Both URLs still seem to work, but I suspect Google will redirect the old URL to…

SEO

Back to basics: What does ‘long-tail’ keyword really mean?

November 16, 2020 news

The definition of long-tail keywords is not synonymous with the number of words typed into the search query, but rather the search volume they produce. Here’s how it works. If you’re responsible for overseeing the SEO strategy for your company, odds are you’re evaluating keywords to determine which ones to focus on. Many professionals mistakenly believe that long-tail keywords are defined by the number of words that are used in a particular search query. But this kind of thinking is technically wrong. So, why are they dubbed “long-tail” keywords? It…

SEM

Evaluating PPC talent, part 2: The test

November 13, 2020 news

In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business. Previously, we discussed how to find good PPC candidates for your particular company, but now it’s time to evaluate those candidates. It comes down to this: You’ve held dozens of interviews with candidates almost impossible to tell apart. They all have similar credentials. They’ve worked in the right industry or environment, have used similar tools to what your…

Bentley Commits to Full Electric Lineup by 2030

November 12, 2020 news

Bentley is the latest automaker to commit to a fully electric lineup of cars by 2030, phasing out fossil fuels. Automakers have increasingly been moving toward hybrid and electric vehicles in lieu of fossil fuels. GM recently announced it was investing $2 billion in factories in an effort to focus on electric vehicle manufacturing. Subaru announced in January that it would transition to electric vehicles by the mid-2030s. Ford has been increasing the number of electric vehicles it offers, including the Mustang Mach-E and the F-150. Now Bentley is joining…

Marketing

How Autodesk overhauled its marketing to align for better performance management

November 11, 2020 news

Speaking at the MarTech virtual conference, Zoe Marquardt described how the company overcame stubborn challenges. Autodesk faced a challenge with which many marketers are familiar. Teams that were expert in their various disciplines — channel marketing, regional marketing, industry marketing, etc. — had diverged into silos in the absence of a strong marketing performance management program. There was no unified view of how marketing spend affected program goals across all of these initiatives. Overcoming the pain point trifecta In short, the company faced three major challenges: Various marketing teams were…

Bing

Google Snubs & Bing Embraces The 2015 Rugby World Cup

November 10, 2020 news

Bing provides a special area in search with standings and information for fans. Google does a special logo, but only in some countries. Looking to get the latest information on the 2015 Rugby World Cup, which began today and runs through October? Don’t google it. Bing it — because Bing’s got scores, line-ups and information while Google has nothing. Search for “rugby world cup” on Bing, and you get the latest scores of any matches: That includes a link to the current standings. You can also click from the box…

google

Google Goes Public With Vulnerability After GitHub Drug Its Feet

November 9, 2020 news

Google Project Zero (GPZ) has disclosed a serious vulnerability in GitHub’s Actions feature, after the version control platform drug its feet fixing it. GPZ discovered an issue making GitHub Actions vulnerable to injection attacks. The vulnerability has been labeled ‘high-severity’ by GPZ. According to GPZ’s Felix Wilhelm, any project that relies heavily on Actions could be vulnerable. The big problem with this feature is that it is highly vulnerable to injection attacks. As the runner process parses every line printed to STDOUT looking for workflow commands, every Github action that…