2020 - Page 5 of 25 - Latest News, Headlines at Peter Zmijewski

Stop the silo madness! Effective site architecture for SEO and findability

November 5, 2020 news

Content silos negatively affect both the browsing and searching experience which often results in lost sales. The search engine optimization (SEO) industry is full of jargon. Take the word “sitemap” for example. To many SEO pros, a sitemap is an XML sitemap. However, to professionals in different industries the word “sitemap” (one word) and phrase “site map” (two words) have the same meaning: a wayfinder site map. Sometimes the single word “sitemap” is interpreted as an XML sitemap. And the phrase “site map” is interpreted as wayfinder site map. Sometimes,…

SEM

The nitty-gritty paid search account health check: Part 1

November 4, 2020 news

Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities. Maybe you’re looking for ways to improve your paid search account, or maybe you’re looking at your agency’s newest prospect with fresh eyes. It could be that performance seems to be off lately, or maybe you’re just looking for some new testing ideas. Whatever your reasons, auditing even the most well-kept account is sure to stir up some opportunities for improvement. Not sure where to start?…

Yahoo Gets In The Smartphone Game With Its First Device

November 3, 2020 news

Yahoo unveiled its first-ever smartphone, as it tries to establish itself as a budget phone service. Once the darling of the internet companies, Yahoo fell on hard times before eventually being acquired by Verizon. Back in March, Verizon launched Yahoo Mobile, a low-budget cell phone service. Its claim to fame is combining Verizon’s network with the ad-free Yahoo Mail Pro, all for $39.99 a month. Now the company is releasing its first-ever smartphone, the Yahoo Mobile ZTE Blade A3Y. The phone is $49.99 and comes in Yahoo’s trademark purple. “As…

Marketing

Salesforce Beware: Microsoft, Adobe and C3.ai Reinvent CRM

October 31, 2020 news

Microsoft, Adobe and C3.ai have joined forces to use artificial intelligence (AI) to reinvent customer relationship management (CRM). The new product, C3 AI CRM, is powered by Microsoft Dynamics and fully integrates with Adobe Experience Cloud. The goal is to deliver “the first enterprise-class, AI-first customer relationship management solution is purpose-built for industries.” Salesforce, in particular, should be worried by this development. Microsoft has been trying for years to dethrone Salesforce as the CRM king, with little success. While Dynamics 365 has certainly carved out a corner of the market,…

Bing

Bing Ads Updating Segmentation Reporting: Call For Early Testers

October 29, 2020 news

Access segmentation reporting from the campaigns tables rather than having to dig into the Reports section of the UI. Bing Ads has long had performance reporting by segments such as device type, network, time of day and more. To surface those insights, however, you had to dig into the Reports tab. That will be changing soon. A new Segment tab in the campaign tables will enable to you see performance by time, network, device and top vs. other right in the main campaigns interface. Once you select a segment, you’ll see…

google

With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

October 27, 2020 news

Pricing and promotions in Google Shopping could be more important than ever this year. Along with updates for merchants’ holiday Shopping campaign efforts, on Thursday, Google announced consumer-facing updates in Shopping that retail marketers should pay attention to — particularly as it relates to the importance of pricing and promotions. Retail advertisers will also have access to more reporting and performance insights for Shopping campaigns and new customer targeting for Smart Shopping is coming out of beta. This, of course, is also the first holiday season with free and paid…

SEO

Help us update the Periodic Table of SEO Success Factors

October 23, 2020 news

We’re working on a refreshed version of this SEL stalwart, and we need your input and experience. Every two years since 2011, Search Engine Land has taken a fresh look at all the elements that impact your success in search engine optimization, mapping them out on our Periodic Table of SEO Success Factors. While our staff includes some of the industry’s leading lights, we wouldn’t be where we are today without you — the community that makes our SMX conferences great by speaking and attending, and also contributes insightful content to…

SEM

Why PPC automation wrecks some search marketers

October 22, 2020 news

PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre results. Explore Silicon Valley and you’ll see the bubble-topped Waymo minivans essentially “self-teaching” how to drive without a human in charge. In air transportation, the largest and most modern jets are becoming almost foolproof, with the pilots in command for less and less of any given flight. Automation is great… when applied as one part of a more strategic approach to solving needs in our society. But automation isn’t foolproof. It’s not…

Amazon Will Start Paying Customers For Data On Non-Amazon Purchases

October 21, 2020 news

Amazon has launched Amazon Shopper Panel, a program that will pay users for information on their non-Amazon purchases. In addition to sales, one of the biggest benefits Amazon gains is access to customer and purchasing data. For purchases made outside Amazon, however, the company is largely in the dark. To address that, Amazon has unveiled Amazon Shopper Panel. The program “is an opt-in, invitation-only program where participants can earn monthly rewards by sharing receipts from purchases made outside of Amazon.com and by completing short surveys.” The company emphases its commitment…