2020 - Page 8 of 25 - Latest News, Headlines at Peter Zmijewski

Barry Diller: TikTok Deal Is A Crock

September 23, 2020 news

“The whole thing is a crock,” says legendary internet mogul Barry Diller. “It starts, obviously, simply to say we want to protect the security of Americans from anything that could happen to them by using TikTok. It has now morphed into this kind of ludicrous game match between tossing ownership here, control there, etc. Its original aims are out the window and in has just come a whole political mismatch. The whole thing has been stirred up for no great good reason.” Barry Diller, Chairman and Senior Executive of IAC/InterActiveCorp…

Marketing

This decade’s most important marketing question: What data rights do advertisers possess?

September 22, 2020 news

Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation. With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language. Specifically, there seem to be three main reactions to this change: Those who believe that advertisers own the data outright, or at least the data is part of what they are paying for, and…

Bing

Bing iOS App Gets Barcode Scanner For In-Store Price Comparison, Uber Integration & GIF Support

September 21, 2020 news

Bing releases version 6.1 of their mobile app for iOS, bringing nice new and welcome features to the app. Bing has just released version 6.1 of their iOS app, which is now available as an update within the App Store. Version 6.1 brings several changes, including barcode scanning for price-comparison shopping, Uber integration, animated GIF support and other user experience changes and optimizations. Price Comparison Barcode Scanner When you are in a store and want to see if the store is selling the product for a good price, Bing will…

google

A new era has arrived in local search: Google’s Local Trust Pack

September 19, 2020 news

The variables that drive performance for LSA extend beyond the prominence, relevance and proximity factors we have built strategies for. We are in the midst of a transformation in local advertising. Google has a new form of trusted answers that are revealed through a unique and compelling sponsored ad unit. The advertisers that participate in this new layer of trust are proudly displayed next to a green, check-mark badge. This designation is quickly becoming the symbol of trust for Google users. Google is so confident in the consumer value of…

SEO

8 major Google ranking factors — SEO guide

September 17, 2020 news

Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive list. The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors,…

SEM

5 conversion boosters to optimize your PPC campaigns

September 16, 2020 news

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How […] Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe…

Taboola – Outbrain Merger Falls Apart

September 15, 2020 news

It was a merger that started out nearly a year ago as a perfect idea and was even approved by the U.S. government. In the end, it turned into a perfect storm because of the ad industry upheaval caused by the coronavirus and subsequent business closures followed by massive unemployment and fewer clicks on ads. Ad prices then dropped dramatically which changed the value proposition for both Outbrain and Taboola. The world’s two leading companies in the discovery & native advertising industry will remain fierce competitors in what still is…

Marketing

Apple IDFA consent: Roughly 60% of consumers open to allowing tracking

September 14, 2020 news

With the right incentives, iOS users might be willing to share data. Apple delayed one of iOS 14’s most controversial new privacy features: consumer opt-in permission to track. The rule requires apps to get consent from users to access the device’s Identifier for Advertisers (IDFA) and transmit data to third parties. Publishers bracing for impact, sigh with relief — for now The announcement of Apple’s quasi-deprecation of IDFA came during the company’s developer conference earlier this year. It immediately set off alarms among mobile marketers. Facebook said the change could…

Bing

Bing Rolls Out Red Carpet For The Oscars With Its “Academy Awards Experience”

September 12, 2020 news

Bing’s Guide to the Academy Awards delivers Oscar-related content, including past winners, red carpet fashions and memorable show moments. With just under two weeks to go until the Oscars, Bing has launched its Academy Awards experience. “As the most-searched awards show among Bing users, we know many of you are on the hunt for the list of nominees, red carpet fashion, top trending moments, winners and more,” says Bing. A search for “Academy Awards” delivers the following “Bing Academy Awards Guide” with tabs that link to searches for “Past Highlights,”…