January 2021 - Latest News, Headlines at Peter Zmijewski

Train with the experts from Adobe, Microsoft, and more at SMX

January 29, 2021 news

Meet some of the marketing experts who will guide you on your learning journey this February. Next month, the Search Engine Land experts are teaming up with senior marketers from global brands — like Microsoft and Adobe — and cutting-edge agencies — including Page Zero Media and RankHammer — to guide you through search marketing analytics at SMX Report, online February 23. Secure your spot now — Early Bird rates expire Saturday, February 6! Your $99 All Access pass unlocks all-new SEO and PPC learning journeys that tackle critical analytics issues… everything from configuring measurement tools to identifying and…

SEO

Video: Dawn Beobide on the importance of training your developers on SEO

January 27, 2021 news

We also spoke about the old days of the SEO forums, it was a super windy day. In the next video interview, I drove out to the beautiful Croton-on-Hudson, in New York and met up with Dawn Beobide. Dawn is the Director of Marketing at Consumer Labs. She started doing SEO way back in the 1999. We began our conversation talking about Dawn’s history in the space, including a discussion about the old SEO forums. But we quickly moved into our first topic, why it is important to educate your…

Apple Bringing Popular Features Back In MacBook Updates

January 25, 2021 news

Apple is preparing updates to the MacBook Air and Pro that will bring back some of their most popular features. Apple’s MacBooks are its most popular computers, but the company was accused of letting them languish toward the end of the Intel era. In addition, some customers vehemently disagreed with some of Apple’s decisions that seemed to place more emphasis on form over function. This included removing popular features, such as the SD card slot and the MagSafe power adapter. According to Bloomberg, the company is looking to bring these features…

Marketing

Amazon Offers Support For President Biden’s Vaccination Plans

January 22, 2021 news

Amazon has congratulated President Biden and Vice President Harris on their inauguration and offered its support in ramping up the vaccine rollout. One of President Biden’s biggest challenges will be significantly increase the pace of the country’s vaccination efforts. In an open letter, Amazon’s Dave Clark, CEO, Worldwide Consumer, made it clear the company is ready to assist. We have an agreement in place with a licensed third-party occupational health care provider to administer vaccines on-site at our Amazon facilities. We are prepared to move quickly once vaccines are available. Additionally,…

Bing

Bing Places Adds Several Agency-Friendly Local Business Listing Tools

January 21, 2021 news

Agency dashboard offers local listing management, sharing with clients, features for chain businesses and more. Local SEO consultants and agencies that manage business listings for clients have a number of new, agency-friendly tools at their disposal in Bing Places for Business. According to Bing’s announcement, the first step is for consultants to register as an agency at BingPlaces.com. Once registered, agencies will have access to a new dashboard with a summary of all current listings and links to add new client locations — up to 10,000 businesses at once. The dashboard shows…

google

Google crawl stats report now showing more crawls

January 20, 2021 news

Google said this is just a reporting change and the change you see in crawling is not reflective of any change in search results. Google has posted an update on its new crawl stats report saying “the crawl stats report has increased its reporting coverage for additional types of crawls.” This means you may see an increase in the number of crawls reported for your site but this is just a reporting change – there is no direct impact in search. Crawl stats report. Google, back in November 2020, launched the new crawl stats…

SEM

Why we’re creating a new content experience for SMX

January 18, 2021 news

This year we’re offering topic-specific events that offer attendees guided learning paths for becoming sharper marketers. Let’s face it; conferences delivered predictable content experiences long before the COVID-19 pandemic caused the industry to wind down overnight. Don’t get me wrong, we miss the expo halls, networking parties and intimate dinners with colleagues, new connections and prospects too. But you always knew what you were in for with the content experience. Big-name keynotes delivering big-picture inspiration, and a menu of sessions that kept you bouncing from one corner of the convention…

Amazon Warehouse Workers Voting On Unionization

January 16, 2021 news

Amazon warehouse workers are preparing to vote on whether to form the company’s first union. Amazon is famously opposed to its employees unionizing. The company has gone to extreme measures, even hiring Pinkerton detectives to monitor efforts. The National Labor Relations Board (NLRB) accused Amazon of threatening, suspending and terminating employees for trying to organize. It appears Amazon’s efforts have not been successful, however, as employees at the company’s warehouse in Bessemer, Alabama are moving forward with plans to vote on unionization. The NLRB has scheduled the vote for February 8 through March 29, and will…

Bing

Bing Ads To Force Close Variants On Advertisers & Will Modify The Way That Negatives Operate

January 15, 2021 news

Last year Google ticked off paid search professionals with the announcement that a true Exact Match will no longer exist. Next month, Bing will be following suit when close variants will be added to all campaigns. Additionally, big changes are afoot with negative terms, advertisers will need to take heed to the new matching rules. […] Last year Google ticked off paid search professionals with the announcement that a true Exact Match will no longer exist. Next month, Bing will be following suit when close variants will be added to all campaigns.…