You are here

Month: January 2021

Social 

By The Numbers: How Facebook Says Likes & Social Plugins Help Websites

news

Earlier this month, I wrote about how the promise of Facebook traffic has enticed millions of sites to use Facebook Like buttons and other Facebook social plugins. But does following Facebook’s socialist agenda really pay off? How about some numbers, courtesy of Facebook? Facebook provided me with the figures below from when I was working […] Earlier this month, I wrote about how the promise of Facebook traffic has enticed millions of sites to use Facebook Like buttons and other Facebook social plugins. But does following Facebook’s socialist agenda really…

Read More
SEO 

Google Search Console reporting currently delayed

news

No need to panic, these reporting delays have no impact on your search rankings. Google posted on Twitter Friday morning that some of their reports within Google Search Console are currently delayed more than their normal two-days. “Some Search Console reports are currently a bit more delayed due to issues in the reporting pipeline,” the company said. This has no impact on your search rankings, this is just a reporting issue. Which reports are delayed? Specifically, the AMP, Rich Results / Structured Data, Hreflang, Index Coverage, and Mobile Usability reports are all delayed according to…

Read More
SEM 

What B2B marketing can teach you about PPC in higher education

news

Though universities are targeting individual consumers rather than businesses, columnist Pauline Jakober shows paid search efforts for these institutions often more closely resemble B2B than B2C. Pick up any “introduction to marketing” textbook, and it will describe the difference between business-to-business (B2B) marketing and business-to-consumer (B2C) marketing. It will note that, generally, the B2C sales process is simpler. Conversion paths are short. Fewer people are involved in the purchase decision. And once the sale process is complete, the connection between purchaser and seller is minimal. In contrast, the B2B sales…

Read More
Marketing 

Equifax Acquiring Fraud Prevention Company Kount

news

Equifax has announced it is acquiring Kount, one of the leading fraud prevention companies. Equifax made headlines in 2017 when it suffered one of the worst cyberattacks in history. The hack was a dark spot on a company whose entire existence revolves around consumer data and credit. To make matters worse, the company’s response was widely panned by critics, demonstrating a continued lack of good security measures. The company’s latest acquisition shows how serious it is about improving its security and offering the best options to its customers. Kount provides…

Read More
Social 

Twitter Bans Trump Permanently

news

Twitter has banned President Trump from its platform permanently, following an initial ban of 12 hours. Social media platforms have been under increased fire in the way of Wednesday’s insurrection at the US Capitol. While Twitter and Facebook have long been slow to ban political figures in the name of public interest, many critics and experts have blamed Trump’s rhetoric for inciting the insurrectionists. As a result, calls mounted for Twitter and Facebook to take more aggressive action to ban Trump and cut him off from his preferred method of communication. Facebook…

Read More
Latest News 

Intel Introduces RealSense ID Facial Recognition

news

Intel has introduced RealSense ID Facial Authentication in an effort to deliver private, secure facial recognition. Traditional authentication methods leave much to be desired, especially with rise of ransomware attacks, software supply chain attacks, identity theft and additional threats. Intel’s hope is that RealSense ID will provide a more secure alternative, paving the way to use facial recognition to unlock access controls, smart locks, ATMs, kiosks, POS systems and more. Intel touts the ease with which RealSense can be deployed and used. With an easy enrollment process and no network setup needed,…

Read More
Bing 

Bing Search For “Summer Movie Guide” Serves Up Film Trailers, Showtimes, Reviews & More

news

Moviegoers can see full list of local showtimes along with ticket purchasing options. Bing has upgraded its movie search results, making it easier to find and buy tickets for the latest film releases. A search for “summer movie guide” on the site will return a carousel listing the latest film releases. By clicking on a specific movie, searchers will see prominently displayed local showtimes, links to trailers, cast information and reviews. Moviegoers can also click on a specific movie time to buy tickets for whatever film they want to see.  

Read More
google 

Google launches Question Hub for US publishers

news

After a few years of testing Google Question Hub India, Indonesia and Nigeria – it is now available in the United States. Google Question Hub, accessible at questionhub.withgoogle.com, is now open for US-based publishers to sign up for. In 2018, Google launched Question Hub in regions where the company found it did not have enough content in its search index to answer searchers’ questions. Google then started showing this box to searchers last year but told us it was for COVID related queries, but it was much broader than COVID queries. What is Question Hub? Google says “Question Hub…

Read More
SEO 

Why does structured data matter for SEO?

news

Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. It makes it easier for search engine crawlers to extract and understand specific information related to the content, in this case, the kind of product, the aggregate rating, available offers, and product reviews. […] Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. It makes it easier for search engine crawlers to extract and understand…

Read More
SEM 

The great big list of landing page tests to try

news

Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in! About a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with ideas to help kick off brainstorming discussions. I love conversion rate optimization (CRO) because it is one of the few things that you can do that will have an impact on the performance of all of your digital channels at once. In other words,…

Read More