Flying close to the sun: SEO tactics that may get you burned
The temptation to take the “quick and easy” route is everywhere, and SEO is no different. Contributor Stephan Spencer shows how going black- or gray-hat might sound good initially, but in the end, like Icarus, may get you burned. What kind of risk are you willing to take for better rankings and more organic traffic? For many years now, there has been an ongoing debate in the search engine optimization (SEO) world about whether “black-hat” or “gray-hat” tactics — that is, techniques that attempt to achieve quicker results by flouting the…
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