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Month: February 2021

SEM 

3 critical PPC lessons from 2020 for a brilliant 2021

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With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen. The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC deserve some sort of advanced honorary degree in “PPC’ology.” In many instances, smart, effective PPC has literally saved brands from the brink of devastation. But let’s face it, PPC pros have been in a near-constant state of reinvention since PPC first became a thing. Compared to other…

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Latest News 

Jeff Bezos Stepping Down As CEO, Will Transition to Executive Chair

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In a surprise announcement, Amazon has said CEO Jeff Bezos is stepping down and transitioning to the role of Executive Chair in Q3 ‘21. Jeff Bezos is the founder of Amazon and has been inextricably linked with the company ever since. He’s guided it from an online bookstore to the e-commerce and cloud computing behemoth it currently is. In turn, the company has helped drive Bezos’ personal worth, making him one of the richest people in the world, only eclipsed by Tesla’s Elon Musk in January 2021. After nearly three…

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Bing 

Bing Puts March Madness Bracket In Search Results, Predicts Kentucky To Win Championship

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Search results include complete men’s college basketball tournament bracket, along with Bing’s game-by-game predictions. To no one’s surprise, Bing is predicting that the University of Kentucky will win the men’s college basketball national championship. And anyone doing searches on terms like “NCAA,” “March Madness” and “college hoops” will see the entire tournament bracket and Bing’s predictions for all 69 games right in the search results. It’s all a result of that Bing/NCAA partnership announced last week, along with about seven hours of data crunching by the Bing Predictions team after the tournament…

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Social 

Facebook Patents Social Search (Courtsey Of Friendster)

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Has Facebook patented social search? It appears so, according to a patent awarded earlier this year by the USPTO. The patent, written the same year Facebook was founded, has been previously discussed but escaped our notice until now. Originally filed in October 2004 and awarded this past February, the patent is for a system that […] Has Facebook patented social search? It appears so, according to a patent awarded earlier this year by the USPTO. The patent, written the same year Facebook was founded, has been previously discussed but escaped our notice…

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SEO 

Flying close to the sun: SEO tactics that may get you burned

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The temptation to take the “quick and easy” route is everywhere, and SEO is no different. Contributor Stephan Spencer shows how going black- or gray-hat might sound good initially, but in the end, like Icarus, may get you burned. What kind of risk are you willing to take for better rankings and more organic traffic? For many years now, there has been an ongoing debate in the search engine optimization (SEO) world about whether “black-hat” or “gray-hat” tactics — that is, techniques that attempt to achieve quicker results by flouting the…

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Marketing 

Xiaomi Sues US Government In Effort to Overturn Ban

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Xiaomi is suing the US Treasury Department and the Department of Defense in an effort to overturn a Trump administration ban. Xiaomi, along with Huawei and ZTE, were banned by the Trump administration over national security concerns. Xiaomi was accused of having close ties with the People’s Liberation Army. The company is now challenging the ban, according to Bloomberg, suing the US Treasury and Defense departments. “Xiaomi faces imminent, severe, and irreparable harm if the Designation remains in place and the restrictions take effect,” the company said in its court filing,…

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Latest News 

iOS 14 iMessage Has a Major Security Upgrade

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iMessage in iOS 14 has a major upgrade over previous versions, taking security to an all-new level. With more than 1 billion iPhones, Apple’s iMessage is one of the most popular messaging platforms on the market. As a result, it’s a popular target for hackers and bad actors looking for an attack vector. It appears Apple has taken a significant step toward protecting iMessage users in iOS 14, adding a behind-the-scenes feature called BlastDoor, first noticed by Samuel Groß, a security researcher with Google’s Project Zero, and reported on by ZDNet. BlastDoor…

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