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Month: March 2021

SEM 

5 Incredibly Practical Reasons To Do PPC In 2015

news

The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results page — and if you’re not there, your competition surely […] The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine…

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Bing 

Microsoft Bing updates search results interface to make it more visually immersive

news

Microsoft Bing updates recipe results, similar looking items, expandable carousels, infographic panels and local answers design. Microsoft announced several updates to Microsoft Bing Search that make the search experience more “visually immersive,” the company said. This update goes across many different search features including recipe results, image search’s similar looking items, expandable search result carousels, infographic knowledge panels and the local answers design. Let’s go through each update briefly below. Infographic-like search panel experience Microsoft launched these new knowledge panel designs that have very visually appealing. Microsoft said it’s goal…

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google 

Google Search algorithm watching; Friday’s daily brief

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Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, do your Google rankings feel rocky? It is me again, Barry, the one obsessed with Google algorithms. Over…

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Social 

5 Social Sites You May Not Have Heard About (Yet)

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Sure, the current social buzz might be about Quora, Tumblr and Twitter, but there are a variety of great upcoming social sites that can help you accomplish tasks and are quite frankly fun to use! I have highlighted my five favorite social up-and-comers and how you can use them to benefit your causes and social […] Sure, the current social buzz might be about Quora, Tumblr and Twitter, but there are a variety of great upcoming social sites that can help you accomplish tasks and are quite frankly fun to…

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SEO 

Rookie link-building and content outreach mistakes you won’t make twice

news

Want to shorten your link-building learning curve? Contributor Gisele Navarro lists ways to avoid common mistakes when using email and content to attract links. Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll have under your belt. I’ve done many, many linking campaigns and have made my share of mistakes.  Based on my experience, I am not sure which campaign was a bigger epic fail: The campaign where all the email I sent went to the trash folder because…

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SEM 

Three well-meaning paid search optimizations that might kill performance

news

That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. I only recently learned of a Wikipedia page dedicated to inventors who were killed by their own inventions. That page is amazing, and if you end up leaving this article and just reading that list for the next half hour, I totally understand. But it got me thinking: what are…

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Latest News 

Hyzon Motors Building Largest Hydrogen Fuel-Cell Factory In US

news

Hyzon Motors announced plans to build the largest fuel cell membrane electrode assembly (MEA) production line for commercial vehicles in the United States at its new Hyzon Innovation Center located in Bolingbrook, Illinois, just outside of Chicago. The company is a leading supplier of zero-emission hydrogen fuel cell-powered heavy vehicles. The MEA is the critical component of a fuel cell and accounts for about 70% of the cost of a fuel cell stack. MEAs are currently produced in Canada, Europe, Japan, Korea and China at commercial scale. Smaller scale MEA production in the United States has so far been a supply and…

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