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Month: April 2021

Social 

Yelp Targets Foursquare, Facebook With Check-In Offers

news

Yelp continues to play catch-up with some of its competition in the local search landscape. The company’s latest move is the announcement of “Check-in Offers.” If you’re familiar with the premise behind Foursquare’s business users rewarding “mayors” and others who check-in to local businesses, you’ll be familiar with Yelp’s product. The idea is the same: […] If you’re familiar with the premise behind Foursquare’s business users rewarding “mayors” and others who check-in to local businesses, you’ll be familiar with Yelp’s product. The idea is the same: Local businesses using Yelp’s…

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SEO 

Want to target position 0? Here’s what you need to make that happen

news

Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets. We’ve been using Siri as an integrated personal assistant since the iPhone 4S launched in October 2011, so voice search isn’t exactly new. But the interest in how it provides answers has become a new hot topic. We know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search results. Both Bing and…

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SEM 

Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3

news

Still, mobile spend increased significantly year over year, and Google product listing ads continue to drive growth. Overall, spend growth on paid search dipped in Q3 to 14 percent year over year, down from 15 percent growth seen the previous quarter, according to Merkle’s Q3 Digital Marketing Report, issued this week. Merkle says the slowdown was expected when comparing to the period last year, when Google significantly increased the number of ads displaying on mobile search results. Click volume growth slowed in Q3 to 20 percent year over year. Click growth has…

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Latest News 

Toyota Acquiring Lyft’s Self-Driving Division

news

Lyft has announced Toyota subsidiary Woven Planet is acquiring its self-driving division, Level 5. Autonomous driving is widely considered to be the next major evolution of the auto industry. Unfortunately, autonomous driving has been a difficult technology to crack for companies of all sizes. Tesla recently was called out by Consumer Reports for self-driving tech that’s easily fooled. Meanwhile, Level 5 was launched in 2017, with the goal being to have a majority of rides happen in self-driving vehicles by 2021. Instead, Lyft is now selling off its self-driving division after failing…

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Marketing 

Spotify to Introduce Podcast Subscriptions With No Podcaster Cut

news

Spotify is ramping up its competition with Apple, with plans to introduce podcast subscriptions with no cut taken from the podcaster. Apple announced some major changes to Podcasts at its Spring Loaded event. One of the biggest was paid subscriptions that would give individuals the ability to unlock ad-free listening, gain early access to new episodes and support their favorite podcasts. Podcasters pay $19.99 a year to enable subscriptions, followed by 30% of any subscription revenue to Apple for the first year. The cut drops to 15% after the first year.…

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Bing 

Bing revamps Site Explorer in new Bing Webmaster Tools

news

This tool gives SEOs information on how Microsoft Bing does just that and then gives you more data on clicks, impressions, links, errors, warnings, indexing issues and much more. Microsoft Bing has announced the re-launch of Bing Site Explorer. Don’t be fooled, Bing Site Explorer is a complete revamp from the old version. Bing did not simply migrate the feature from the old version of Bing Webmaster Tools to the new version of Bing Webmaster Tools. Fabrice Canel from Microsoft told us, “This is a complete new experience, cleaner and far easier to use…

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google 

Google product reviews update is done rolling out

news

Google did say while it is fully rolled out, the caveat is there may be “some edge case lingering.” Google has now completed rolling out the product reviews update that first began rolling out two weeks ago today, Danny Sullivan of Google told Search Engine Land. “Caveat is with any update, you can still sometimes have some edge case lingering,” Sullivan explained. “But effectively done,” he said when it comes to the rollout of this new Google search ranking algorithm. The confirmation. Here is the tweet from Danny Sullivan when I asked him…

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Social 

Social listening for brands and agencies: What, why and how?

news

What role does social listening play in a company’s marketing matrix? Here’s how to evaluate your options in 2021 – and why you must. Few marketing tactics stand the test of time, but word-of-mouth marketing is an outlier. Today, with both companies and consumers taking up more space online due to COVID, word-of-mouth marketing has transformed into something more powerful than ever – creating threats and opportunities online for brands. And advanced social listening has been a game-changer. It harnesses the massive amounts of data consumers generate to extract actionable…

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SEO 

SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief

news

And why you should use social media as a key component of your negotiation research Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and yesterday was anything but a slow news day in search. If your team or business was scrambling to fix any core web vitals issues before the May rollout, Google…

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Bing 

Bing Teams Up With CNN To Let Viewers Give “Real-Time” Feedback On 2014 Election Coverage

news

Bing is upping its political game, announcing today a partnership with CNN where users can give “real-time feedback” on CNN’s political coverage via Bing Pulse. According to the announcement, viewers will be able to vote on CNN broadcasts during the 2014 US elections, and all the way through the 2016 Presidential elections. While Bing Pulse […] Bing is upping its political game, announcing today a partnership with CNN where users can give “real-time feedback” on CNN’s political coverage via Bing Pulse. According to the announcement, viewers will be able to vote on…

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