Social listening for brands and agencies: What, why and how?
What role does social listening play in a company’s marketing matrix? Here’s how to evaluate your options in 2021 – and why you must. Few marketing tactics stand the test of time, but word-of-mouth marketing is an outlier. Today, with both companies and consumers taking up more space online due to COVID, word-of-mouth marketing has transformed into something more powerful than ever – creating threats and opportunities online for brands. And advanced social listening has been a game-changer. It harnesses the massive amounts of data consumers generate to extract actionable…
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