Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3
Still, mobile spend increased significantly year over year, and Google product listing ads continue to drive growth. Overall, spend growth on paid search dipped in Q3 to 14 percent year over year, down from 15 percent growth seen the previous quarter, according to Merkle’s Q3 Digital Marketing Report, issued this week. Merkle says the slowdown was expected when comparing to the period last year, when Google significantly increased the number of ads displaying on mobile search results. Click volume growth slowed in Q3 to 20 percent year over year. Click growth has…
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