April 2021 - Page 2 of 2 - Latest News, Headlines at Peter Zmijewski

New York Times Tech Workers Unionize

April 17, 2021 news

Tech workers at The New York Times have formed a union, part of an ongoing trend within the tech industry. Once nearly devoid of unions, the tech industry has seen growing support for unionization. Kickstarter employees unionized in early 2020, and Alphabet/Google employees unionized at the beginning of 2021. According to Katie Robertson, writing for the Times (of course): The group, a majority of which signed cards in support of the effort, of more than 650 employees includes software engineers, designers, data analysts and product managers. It will be represented by the NewsGuild of New York. NewsGuild membership already includes…

Marketing

Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief

April 15, 2021 news

Plus, how inclusion leads to diversity in marketing Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here we go again, I’m sure you’ve seen the latest legal news surrounding Google’s antitrust cases (if you haven’t, check out the details below). We asked marketers for their reactions, and a common thread through this…

SEM

The concerning future of the resilient keyword

April 14, 2021 news

It’s time to rethink the role of the PPC keyword based on changes in user search behavior. It is with tears I write this article. I weep not solely for my loss, but yours as well. I am referring, of course, to what I see as the inevitable demise of a legend, an icon, the darling of all marketing land: The keyword. Joking aside, the keyword is an entity we should pause to appreciate more. In my recent book (Ponderings of a PPC Professional), I devoted an entire chapter to the…

Bing

Bing Predicts More Than 95% Of The Senate, House & Governor Elections

April 12, 2021 news

While some may be surprised with just how red the U.S. elections went last week, it appears Bing knew all along. Following last Tuesday’s national elections, Bing announced it had predicted more than 95 percent of the called races for state Governors, U.S. Senate and House of Representatives. Based on search, social and other relevant […] While some may be surprised with just how red the U.S. elections went last week, it appears Bing knew all along. Following last Tuesday’s national elections, Bing announced it had predicted more than 95 percent of…

google

Google Search Console performance report image impression change

April 10, 2021 news

Google changed how it counts impressions for image search in the performance reporting, you may notice a drop in impressions. Google said on April 6, 2021 it made a change to how it reports within Google Search Console’s performance report for image search impressions. This change is a reporting only change and there was no impact to your actual rankings in Google Search. What changed. Google said it “improved the algorithm for counting image impressions in Search results.” That basically means the math it uses to display impression metrics in the performance report…

Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief

April 8, 2021 news

Plus, Google’s new product leads and Yelp introduces a new diversity attribute for business profiles Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, here’s what I learned from last week’s #SEOchat that I had the honor of hosting. There wasn’t a consensus on the validity of SimilarWeb’s stat that nearly 65% of Google searches were zero-click:…

SEM

FLoC is coming — Here’s what we know so far

April 6, 2021 news

Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are worried. Earlier this month, Google announced that it would not build or use alternate identifiers to track users for advertising purposes. Instead, the company reiterated that its ads will be driven by one of its Privacy Sandbox initiatives, called Federated Learning of Cohorts (FLoC). Advertisers have been anticipating the shift away from third-party cookies for years, but now, we have some understanding of the technology that the industry leader will be backing to replace it. Google has positioned…

Bing

Bing Has Seen Tiny Number Of “Right to Be Forgotten” Requests So Far

April 2, 2021 news

Reputation VIP, which operates the Forget.me website in Europe, has said that Microsoft/Bing is starting to implement “Right to Be Forgotten” (RTBF) requests. The company released a study of RTBF requests and Google in October, which was generally consistent with Google’s own subsequently released data. Forget.me said initially that 60 percent of RTBF requests to Google were being denied. Google itself reported 58 percent. […] Reputation VIP, which operates the Forget.me website in Europe, has said that Microsoft/Bing is starting to implement “Right to Be Forgotten” (RTBF) requests. The company released a study of RTBF requests and Google in October, which was generally consistent with Google’s own subsequently…

Marketing

Microsoft Advertising announces Automotive Ads open beta in the US and UK

April 1, 2021 news

This beta opens up the use of automotive feeds and the API for advertisers. The new ad type allows dealership advertisers to expand their reach and see the same increase in conversions they might have from Image Extensions — with the ease of use that feeds provide. What are they? “Automotive Ads are feed-based product ads where automotive marketers can upload all the attributes of their car inventory (make, model, year, trim, image, URLs, etc.) and showcase them on the Microsoft Bing.com SERP right rail, the Bing image results page, and…