May 2021 - Latest News, Headlines at Peter Zmijewski

Amazon Calls for Revitalizing the USPS

May 31, 2021 news

Amazon is throwing its weight behind efforts to revitalize the United States Postal Service, calling it the company’s “first and oldest business partner.” The USPS has been facing increasingly difficult times as a result of the digital transformation. With people relying more on electronic communications than letters, USPS revenue has dropped precipitously. The outlook is even worse, with the USPS estimating it will lose $160 billion over the next 10 years. The Postal Service Reform Act is bipartisan legislation that has been introduced in an effort to help the USPS…

google

Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square

May 29, 2021 news

Retailers on those platforms can more easily show their products for free across Google. Google is rolling out integrations with more e-commerce platforms to enable retailers to show their products for free across Google, the company announced Thursday. It is also testing a new checkout experience that shows shoppers all the purchasing options offered by a merchant in one place. Shopping partnerships with more platforms. Expanding on the Shopify integration it announced last week at I/O, Google has launched partnerships with WooCommerce, GoDaddy and Square to enable retailers on those platforms to list their…

SEO

News from Google I/O for technical SEO practitioners and site developers

May 27, 2021 news

For technical SEO practitioners and site developers alike, we can glean a lot from the announcements the Chrome team made about the availability of technologies and extensions to their current products in the “What’s new for The Web Platform” keynote. Announcements at Google I/O last week include those by the Google Chrome Team about the availability of technologies in a session titled: “What’s new for The Web Platform.” It’s no coincidence that the two primary speakers of the session, Ben Galbraith & Dion Almaer, co-wrote a book about AJAX and…

SEM

Plan device-specific user experience strategies with Google AdWords’ bid modifier

May 26, 2021 news

Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies. Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows you to set individual bid adjustments for each device type (smartphone, tablet, desktop). In other words, you will now have full control over informing AdWords whether desktop, mobile or tablet is the priority for each campaign. With a new way to better control complex account structures and bidding strategies, marketers now…

Marketing

Peter Thiel Invests In Free Speech Video Platform Rumble

May 24, 2021 news

Rumble received a big boost today in its effort to capitalize on the censorship of the political right by YouTube, Facebook, and Twitter. Well-known Paypal co-founder and libertarian Peter Thiel along with J.D. Vance have invested in the platform in an effort to support its growth. “We couldn’t be more excited to welcome aboard investors that are aligned with our long-term vision. This investment is evidence that the market really desires competition and freedom of choice. These funds will help us launch our new cloud services, enhance our video platform,…

Bing

Bing Celebrates Its 5th Birthday With A Walk Down Memory Lane & Extra Search Reward Credits

May 22, 2021 news

To celebrate its 5th birthday today, Bing has posted a retrospective of the last five years and is offering Bing Reward credit perks for any users who search on the site between now and June 9. Going all the way back to 2009, Microsoft’s search engine outlined its initial goals of leveraging semantic search. Bing […] To celebrate its 5th birthday today, Bing has posted a retrospective of the last five years and is offering Bing Reward credit perks for any users who search on the site between now and June 9. Going all…

google

Google video structured data with Clip markup and Seek markup

May 21, 2021 news

Here are some new methods to make your videos stand out in Google Search. At Google I/O, John Mueller, Google Search Advocate, spoke about new video structured data that you can use to help your videos gain more visibility in Google Search. The new structured data is called Clip markup and Seek markup and they work to help Google create key moment video clips in Google Search. The announcement. About 9 minutes into John Mueller’s I/O talk about What’s new in Search – he talked about these new markup options to enhance your videos in…

SEO

Getting results from your website means asking the right questions

May 19, 2021 news

Contributor Dianna Huff explains that blending website data, smart online and proven offline marketing tricks of the trade will generate new leads and sales inquiries for small businesses. After my agency completely overhauled a small manufacturer’s website, the owner of the company emailed to ask these questions: “I know a lot has changed recently regarding keywords and search engine optimization, so how do we improve our website results? How do we get the most out of Google Analytics?” These are great questions — but they need to be phrased a…

President Biden Signs Executive Order on Cybersecurity

May 18, 2021 news

President Biden has signed an executive order aimed at improving US cybersecurity in the wake of major attacks. The last few months have seen multiple high-profile, crippling cybersecurity attacks on US agencies and businesses. SolarWindsimpacted private and public organizations alike, with the full extentstill under investigation. Most recently, Colonial Pipeline was hit with a crippling ransomware attack, severely impacting fuel prices all along the East Coast. The threat is exacerbated by hacker groups that are state-sponsored, giving them access to the funds and technology needed to wreak havoc. In response, President Biden…