Google Ads to roll out dynamic exclusion lists in coming weeks
Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser’s time and attention ongoing. Brand safety has been top of mind for many companies over the past year, and Google’s new dynamic exclusion lists help advertisers avoid showing ads near content they wish to avoid. “Once advertisers upload a dynamic exclusion list to their Google Ads account, they can schedule automatic updates as new web pages or domains are added, ensuring that their exclusion lists remain effective and…
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