Plan device-specific user experience strategies with Google AdWords’ bid modifier
Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies. Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows you to set individual bid adjustments for each device type (smartphone, tablet, desktop). In other words, you will now have full control over informing AdWords whether desktop, mobile or tablet is the priority for each campaign. With a new way to better control complex account structures and bidding strategies, marketers now…
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