For the first time, full-screen ads arrive on Twitter in the form of Fleet ads
The social media platform is also looking into other full-screen ad formats. Twitter is now testing Fleet ads, which would bring vertical format, full-screen ads to the platform for the first time, the company announced Tuesday. Fleet ads support 9:16 aspect ratio video (up to 30 seconds long) and images, and feature a swipe-up call-to-action (as shown below). A Fleet ad. Source: Twitter. Fleet ads will appear between Fleets from other users or brands, similar to Instagram Stories ads, and they are currently only visible to a limited group of mobile users…
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