July 2021 - Latest News, Headlines at Peter Zmijewski

New York Times Pushes Back a Return to the Office

July 31, 2021 news

In what is becoming an all-too-familiar routine, The New York Times has announced it is pushing back its return to the office. After more than a year of working remotely, many companies have been eager to have their return onsite. Many were shooting for sometime in September as the deadline. The Times had set September 7 as the day for employees to return to the office, at least three days a week. Like Apple and Google, however, the Times is pushing that date back as the Delta variant of COVID leads to an increased surge in cases. “In light of…

Bing

Bing’s Knowledge Repository, Satori, Adds More Interactive Content

July 30, 2021 news

Dr. Richard Qian from the Microsoft Bing Index & Knowledge Team announced some major updates to Satori, Bing’s version of Google’s knowledge graph. The updates are vast and incredibly smart, making the Bing knowledge repository a lot more useful and interactive. The new features include: Links to TED Talks when people searches return the talks […] Dr. Richard Qian from the Microsoft Bing Index & Knowledge Team announced some major updates to Satori, Bing’s version of Google’s knowledge graph. The updates are vast and incredibly smart, making the Bing knowledge repository a lot more…

google

The Google link spam update is rolling out; Wednesday’s daily brief

July 29, 2021 news

And, the review stars are back in Google Search results. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, we have a new Google algorithm update to talk about again this week — the link spam update. If you thought Google was done with all these algorithm updates, you thought wrong. Google launched yet…

SEO

Has AI changed the SEO industry for better or worse?

July 27, 2021 news

Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals. With Google turning to artificial intelligence to power its flagship search engine business, has the SEO industry been left in the dust? The old ways of testing and measuring are becoming antiquated, and industry insiders are scrambling to understand something new — something which is more advanced than their backgrounds typically permit. The fact is, even Google engineers are having a hard time explaining how Google works anymore. With this…

SEM

PPC skeptics: Are you one of these 6 types?

July 26, 2021 news

You may have your reasons for being unsure about paid search advertising, but columnist Pauline Jakober hopes to rid you of your skepticism. There are still a great many businesses that aren’t advertising online — or at least not diverting healthy budgets to it. In fact, one survey showed that small businesses are only spending 3 percent of their total ad budgets on Web ads. I’ve talked to a lot of companies over the years and found some of them to be apprehensive about pay per click. They typically fall into one of six…

Windows 11 Will Ship With Light Mode on by Default, Not Dark Mode

July 24, 2021 news

Despite an announcement to the contrary, Windows 11 will ship with the more traditional light mode activated by default. At a recent event, a Microsoft employee had announced the company would ship Windows 11 with dark mode on by default. Dark mode is a popular choice across platforms, supported by macOS, Windows, iOS, Android and Linux. Users who were excited about such a visibly obvious refresh are in for a disappointment, as Microsoft has backtracked in a statement to BetaNews. We are aware that inaccurate information about Windows 11 shipping in…

Marketing

HBO Forces Apple TV Users to HBO Max, Shuts Down Apple TV Channel

July 23, 2021 news

HBO has shut down its Apple TV Channel, forcing users to embrace HBO Max instead. Apple TV Channels is the company’s premium channel service, allowing users to subscribe to premium channels and watch them via the Apple TV app. The billing is also handled via Apple’s ecosystem, rather than paying the content channel directly. As 9to5Mac reports, HBO had already stopped accepting new subscribers via Apple TV Channels once HBO Max launched. Now the company has even blocked existing subscribers from accessing content, forcing Apple TV users to use HBO…

Bing

England’s Lulworth Cove Tops Bing’s List Of Most Popular 2013 Homepage Images

July 22, 2021 news

Bing has released its ten most popular homepage images of the year, with England’s Lulworth Cove off of the Jurassic Coast topping the list. According to the site, homepage popularity was based on user interactions. While the list includes a collection of pictures from across the globe, a majority of the images are of US […] Bing has released its ten most popular homepage images of the year, with England’s Lulworth Cove off of the Jurassic Coast topping the list. According to the site, homepage popularity was based on user interactions. While…