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Month: July 2021

Bing 

Microsoft Bing Testing Showing “Alternative” Search Engines In Search Results

news

We’ve seen how Google may display competitive search engines in their search results, based on an EU antitrust settlement. But how will it look for Bing if they did the same thing? Aaron Wall at SEO Book posted a screen shot of what he saw Bing testing around displaying “alternative” results in the Bing search […] We’ve seen how Google may display competitive search engines in their search results, based on an EU antitrust settlement. But how will it look for Bing if they did the same thing? Aaron Wall at SEO Book posted a…

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google 

It can take hours to weeks for new content to be indexed, says Google

news

Quality is one of the more important aspects of getting Google to index and rank your pages quickly. John Mueller, a Google search relations representative, posted a new video in the AskGooglebot series answering the question: how long does SEO take for new pages? The answer started off with the classic John Mueller response of “it depends,” but he dug deeper into a more precise answer. How long does it take. It can take “several hours to several weeks” for Google to index new content or updated content, John Mueller said.…

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Social 

Twitter Adds Support for Security Keys for 2FA

news

Twitter has added support for security keys to support two-factor authentication (2FA). 2FA is widely considered to be an important step in securing accounts and information. With 2FA enabled, a user does not gain immediate access to their account when they log in using their username and password. Instead, they are required to take an additional step, such as confirming the login via their phone or other device, providing a fingerprint or using a security key. A security key has some distinct advantages over other forms of 2FA, as Twitter…

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SEO 

What the development of visual search will mean for SEO

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Columnist Kristopher Jones talks visual search — its current state, its implications for the future and strategies for SEOs looking to capitalize on this evolving technology. The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter consumer habits and purchasing decisions. In a world driven by instant gratification, visual search can open the door toward “snap and surf” purchasing, streamlining the search interface. This provides a promising outlook for e-commerce stores that…

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SEM 

How to conjure big PPC profits with a few hundred dollars

news

Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost. Many PPC marketers are frustrated. Why? Because they feel like AdWords is no longer an option. Over the past few years, CPCs have increased by 3X in some verticals — that’s even with a Quality Score of 9 or 10. According to WordStream data, the average cost per click in AdWords across all industries is $2.32 on the search…

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