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Month: August 2021

Marketing 

PayPal Rumored to Be Exploring a Stock-Trading Platform

news

PayPal is rumored to be looking at the possibility of creating a stock-trading platform in a bid to challenge rivals. PayPal is already one of the leading payment services companies, and has recently entered the cryptocurrency market. According to CNBC, the company is now looking at creating a stock-trading platform. Such a move would help PayPal better compete with Robinhood and similar platforms, ones that already offer both stock and crypto trading options. According to CNBC’s sources, PayPal may purchase or partner with an existing trading company. Either way, sources warned the company’s…

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Bing 

Bing Asking Users To Break Their Google Habit In Latest Bing It On Challenge

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Bing announced today a new version of their Bing It On Challenge, an online campaign launched last September that offers users a side-by-side comparison of Bing and Google search results. In the latest Bing It On Challenge, Bing asks users to perform five separate search queries on BingItOn.com and choose the unbranded search result list […] Bing announced today a new version of their Bing It On Challenge, an online campaign launched last September that offers users a side-by-side comparison of Bing and Google search results. In the latest Bing It On Challenge,…

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google 

Will Google change this title?; Thursday’s daily brief

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Plus, tactics for content resilience in a dynamic search landscape. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the title tag debacle has to improve, right? Google has confirmed it changed how it goes about creating titles for search result listings, and you can read more about that below, but the explanation isn’t…

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Social 

Facebook Unveils Horizon Workrooms Virtual Reality Office Space

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Facebook has announced Horizon Workrooms, the company’s foray into virtual reality office space. Much in the workplace has changed as a result of the COVID-19 pandemic. Remote and hybrid work trends were kicked into overdrive as employees were sent home to work remotely. Even many companies’ recent efforts to return to the office have been dealt a blow and postponed as a result of the surge in Delta cases. Facebook is working to address the challenges of remote work with virtual reality, in an effort to improve workplace collaboration. Workrooms…

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SEO 

Messy SEO Part 1: Navigating a site consolidation migration

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Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. Walking into any new SEO project presents marketing strategists with unique challenges. Different website properties need solutions tailored to their specific issues. And with so many things to consider—branding, business goals, site setup, etc.—your project requires particular deliberation. Search…

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SEM 

PPC campaign launch checklist

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Ready to launch your next campaign? This campaign checklist will ensure you cross your t’s and dot your i’s. Launching and managing a successful digital advertising campaign takes time and planning. This primer will help orient you along the way. Key areas covered include: Audience: Who are you trying to reach and why? Consider demographics, top concerns / problems your offerings can solve, and awareness level of your brand and your offerings. Goals: What are your business goals and how do those goals align with trackable campaign goals? Channel selection and budget…

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Latest News 

Walmart Launching Delivery as a Service

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Walmart is launching Walmart GoLocal, its delivery as a service aimed at helping businesses deliver to their customers. Walmart already has a delivery service for its own customers, but the company sees an opportunity to help other companies do the same. The company has launched Walmart GoLocal to address the delivery needs of a variety of companies. “In an era where customers have come to expect speed and reliability, it’s more important than ever for businesses to work with a service provider that understands a merchant’s needs,” said John Furner,…

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Social 

In Tweet We Trust?

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Until Andy Murray recently gave hope for a British man winning Wimbledon for the first time since his clothing’s namesake Fred Perry, the news here in the UK had been almost entirely full of stories about politicians, their inventive expenses and the political careers that had come to a premature end (or overdue end, depending […] Until Andy Murray recently gave hope for a British man winning Wimbledon for the first time since his clothing’s namesake Fred Perry, the news here in the UK had been almost entirely full of…

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SEO 

Retrospective competitor analysis: Reinforcing SEO strategies with historical data

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How can you get actionable insights from historical data to boost your clients’ search strategies and make market predictions? Google’s SERP is a very competitive environment. For this reason, getting competitive intelligence on its players is a crucial process that helps understand how the search giant assesses various website search campaign activities. The problem is that when you look at a competitor’s current data, you don’t see the full picture. In other words, you have no way of knowing what they did in the past to get to where they…

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SEM 

Brand bidding & PPC optimization: enforcement options (Part 6 of 8)

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In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads. Welcome to Part 6 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market? The answer is surprisingly simple: Brand Bidding. Advertisers at The Search Monitor (disclosure: my employer) currently enjoy tremendous growth from PPC brand bidding. I created this…

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