How to Master the Art of Industrial Marketing
94% of B2B customers research extensively before they buy a product. This statistic is especially applicable to technical buyers, those purchasing components, architectural products, materials, equipment, and other technical services. Wendy Covey, CEO & Co-Founder of TREW Marketing, says that “Technical buyers spend more than half of the buying process online before engaging with sales, and those under 45 years of age spend even more time online than their older counterparts”. This shopping scrutiny makes technical marketing an essential proponent of sales. What is Industrial Marketing? The purpose of industrial marketing is…
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