Marketing 

The Analytical Benefits of Using Web Heatmap Software

Wherever there are customers, there’s always a desire to understand their needs and behavior. Understanding customer behavior can lead to significant benefits for a business. Often it comes down to generating interest in a product or service then figuring out ways to convert the customer to use it. A positive user experience on your website can generate plenty of leads and eventually lead to conversions along the way. A website must be user-friendly, easy to navigate, and have a clear purpose. Otherwise, users will just move on to the next best thing.…

Read More