We’re turning off AMP pages at Search Engine Land
We’ve seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll. “Gasp! Think of the traffic!” That’s a pretty accurate account of the more than two dozen conversations we’ve had about Search Engine Land’s support of Google’s Accelerated Mobile Pages in the past few years. At first, it was about the headache in managing the separate codebase AMP requires as well as the havoc AMP wreaks on analytics when a nice chunk of your audience’s time is…
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