Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metrics
The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors. Competitive visibility reports in Google Merchant Center are now available in open beta, Google has confirmed to Search Engine Land. The metrics within the reports include relative visibility, page overlap rate and higher position rate. Tip of the hat to Gianpaolo Lorusso for bringing this to our attention. A screenshot of the relative visibility report. Image:…
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