Demographic audiences double the reach of narrow interest audiences, Facebook says
However, both strategies perform similarly when reach is comparable. Demographic audiences delivered nearly twice the reach (+99%) of interest audiences in campaigns with the same budget when the selected interest audiences were too narrow, according to a study of consumer packaged goods (CPG) campaigns published by Facebook. However, both types of targeting performed comparably when interest audiences were broad enough. The analysis included 50 CPG campaigns in the EMEA region, measured using Facebook Brand Lift. Why we care. The big takeaway from Facebook’s analysis is that some interest audiences are too small to generate…
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