Google’s December 2021 product reviews update was bigger than the April product reviews update, say data providers
RankRanger and Semrush provided us with exclusive data breaking down the two product reviews updates we had this year. On December 1, 2021, Google began to roll out the second product reviews update of the year, the December 2021 product reviews update. This was at the tail-end of the November 2021 core update that finished rolling out the day before, on November 30, 2021 (note, this is an important point for this story). RankRanger and Semrush, two SEO toolsets, sent us data that showed that the December 2021 product reviews update was more volatile than the April…
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