2021 - Page 14 of 27 - Latest News, Headlines at Peter Zmijewski

When SEO isn’t your SEO problem

July 20, 2021 news

Even the greatest SEO strategy won’t succeed if you can’t implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them. If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the issue. While I’ve discussed meta topics such as management challenges, getting executive buy-in, and the need for flexibility in the past, I haven’t directly addressed the question, “What do you do if SEO isn’t your SEO problem?” As search…

SEM

Google AdWords to break up tablet & desktop and enable a mobile base bid

July 19, 2021 news

Individual device bid adjustments will roll out in the coming months. Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of those searches starting on mobile devices. Over the past year or two, it has felt increasingly awkward to have bids tied to desktop when mobile usage has been ascending…

TSMC Turns in Record Quarter, Warns of Ongoing Shortages

July 17, 2021 news

TSMC reported its quarterly earnings, including record sales and an 11% increase in revenue. TSMC is the world’s leading semiconductor manufacturer. The company is the primary chip-maker for Apple, and also makes chips for Intel, Qualcomm, AMD, NVIDIA, Alphabet and others. The company has now reported record revenue of $13.29 billion, a 28% increase. Net profit was up 11%, coming in at $4.81 billion. “Our second quarter business was mainly driven by continued strength in HPC and Automotive-related demand,” said Wendell Huang, VP and Chief Financial Officer of TSMC. “Moving…

Marketing

Intel May Be Trying to Buy GlobalFoundries

July 16, 2021 news

Intel may be making a major play in the semiconductor industry, attempting to purchase GlobalFoundries. GlobalFoundries was created in 2008 when AMD spun off its manufacturing arm when it went fabless. GlobalFoundries has gone on to become the fourth-largest foundry. Meanwhile, Intel is working to revive its fortunes under new CEO Pat Gelsinger, making a major acquisition a very real possibility. According to The Wall Street Journal a possible deal could be worth as much as $30 billion. GlobalFoundries is denying the report, so it remains to be seen if a deal will happen.

Bing

Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets

July 15, 2021 news

Bing Ads announced today that it will complete the roll out of sitelink extensions on mobile devices in the US in coming weeks. In a post on the Bing Ads blog, Microsoft’s Eliot Li said they currently have enabled over 60 percent of the mobile traffic on the Yahoo Bing Network (YBN) to run sitelinks in […] Bing Ads announced today that it will complete the roll out of sitelink extensions on mobile devices in the US in coming weeks. In a post on the Bing Ads blog, Microsoft’s Eliot Li said they…

google

Google adds direct apply markup and new editorial guidelines for job postings

July 14, 2021July 14, 2021 news

The new guidelines include guidance around obstructive text & images, excessive & distractive ads, or content that doesn’t add any value to the job posting. Google has announced a new property to the job posting structured data and updated its editorial guidelines for job postings in Google Search. Google said “today we are announcing a new structured data property and new editorial content policy.” New editorial guidelines for job postings Google has updated and added new guidelines for job postings in Google Search. The new guidelines are a new content policy that…

SEO

‘SEO Snippets’ — new Google video series to help webmasters & SEOs

July 12, 2021 news

The new series will address frequently raised issues in the webmaster forums. Google has announced a video help series aimed at helping webmasters and SEOs with short answers to their webmaster and SEO questions. Webmaster Trends Analyst John Mueller introduced the series, saying they hope to cover topics including “404 errors, how and when crawling works, a site’s URL structure [and] duplicate content.”

SEM

Fishing for B2B success: How to use AdWords to “land a big one”

July 10, 2021 news

Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B. I love to fish. Over the years, I’ve enjoyed many excellent fights and satisfying catches, but I’ve also spent days staring at my line without so much as a nibble in reward. On those days, it can be pretty tempting to give up and assume, “There are no fish in this river!” Of course, it’s harder to make that accusation stick when the guy 100 yards downstream seems to have fish after…