2021 - Page 3 of 27 - Latest News, Headlines at Peter Zmijewski

China Becoming a ‘Tremendous Threat’ in Space

December 6, 2021 news

The US Space Force is calling out China as a “tremendous threat” in space, saying the country is advancing rapidly. US Space Force became the sixth branch of the US military in late 2019, tasked with protecting US interests in space. US Space Force vice chief of space operations, Gen. David Thompson, said the US is still the leader in space, but China is rapidly catching up. “China is a tremendous threat…I don’t think it’s a foregone conclusion they will be the leader in space at the end of the decade, but…

Marketing

What You Need to Know About a Career in Marketing

December 4, 2021 news

Making the decision to pursue a profession in marketing (specifically, digital marketing) is one of the most popular career choices being made over the last few years. Because of this, digital marketing has quickly risen to become one of the most in-demand and rapidly rising professions available today, as you are most likely well aware. As a digital marketer, you have the opportunity to work on interesting and exciting marketing projects with wonderful brands and enterprises, and you can live the “laptop lifestyle” from anywhere in the world. It’s simple…

Bing

Bing Makes Bid To Become Top Deals Destination

December 3, 2021 news

When Bing launched deals several months ago its partner was deal aggregator The Dealmap, which was subsequently acquired by Google. That forced Microsoft to turn elsewhere for deals and today, as a result, we’re seeing the launch of a new deals experience on mobile and the PC that pulls in content from a wide range […] When Bing launched deals several months ago its partner was deal aggregator The Dealmap, which was subsequently acquired by Google. That forced Microsoft to turn elsewhere for deals and today, as a result, we’re seeing the launch…

google

Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metrics

December 2, 2021 news

The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors. Competitive visibility reports in Google Merchant Center are now available in open beta, Google has confirmed to Search Engine Land. The metrics within the reports include relative visibility, page overlap rate and higher position rate. Tip of the hat to Gianpaolo Lorusso for bringing this to our attention. A screenshot of the relative visibility report. Image:…

SEO

7 best link-building services for SEO performance

November 30, 2021 news

Use these services to help you improve your search engine rankings. Building links isn’t easy and navigating the link-building landscape nowadays is complicated. Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. Some services use white hat link-building tactics that search engines love, and others build low-quality links using unnatural tactics. What is link building, and why is it important? Link building is the process of actively seeking out backlinks from another website back to yours. Having high-quality links to…

SEM

Why consumer privacy is Google’s ace in the hole

November 29, 2021 news

Google’s ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead. The latest earnings announcements from Alphabet and Facebook have made it abundantly clear that the consumer privacy movement is creating a competitive advantage for Google. It’s important that businesses understand this reality as Big Tech firms enact tougher privacy controls. Since January 2020, both Apple and Google have made some big moves in the name of protecting consumer privacy. These changes are affecting businesses everywhere: In January 2020, Google said that the company would…

Apple’s Upcoming AR Headsets Will Have the Power of an M1 Mac

November 27, 2021 news

Apple’s new augmented reality (AR) headsets will offer M1 Mac-level performance, and is expected to hit the market in late 2022. Apple has been rumored to be working on an AR headset for some time, but it appears they’re finally close to hitting the market. Even better, the headsets are expected to offer performance on par with the M1 Mac. Noted Apple analysts Ming-Chi Kuo wrote a research report, seen by MacRumors, that details the new device. We predict that Apple’s AR headset to be launched in 4Q22 will be equipped…

Marketing

The Ins and Outs of Marketing for Eager Entrepreneurs

November 26, 2021 news

What makes marketing so crucial when running a business? In most cases, it’s recommended to tackle marketing before just about everything else. Still, it might not be apparent to some entrepreneurs why marketing is vital. The fact of the matter is that without marketing, most companies are dead in the water. There’s little to no chance of getting the attention of the target demographic, as even the best products and services won’t matter if no one knows the business exists. Such is the reason why marketing – digital marketing in…

Bing

Microsoft Bing launched Page insights

November 25, 2021 news

After months of testing, the lightbulb icon in the Bing Search results are live for all. Microsoft Bing Page insights is now live in the Bing search results for search results snippets, the company announced Tuesday. Users will see a lightbulb icon on the right-hand side of the search results that provides more details about the search result. Page insights “provides summarized insights from a page on your search results so you can find what you’re looking for faster,” Microsoft said in the announcement. What it looks like. Here is a screenshot of…