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Month: January 2022

Social 

How To Leverage The New Facebook Platform

news

The big news in social media last week was when Facebook announced the launch of Facebook Platform, which opens their API to allow third parties to build applications within Facebook. This means that companies now have instant access to Facebook’s twenty-four million members. And, even better, applications developed for the Facebook Platform can serve their […] The big news in social media last week was when Facebook announced the launch of Facebook Platform, which opens their API to allow third parties to build applications within Facebook. This means that companies now…

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SEM 

How to automate your ad copy without sacrificing control

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Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs. “The more the platforms automate, the more we, as search marketers, lose control.” That has largely been the rhetoric over the years, and while there is certainly some truth to it, there are techniques that can help you reap the benefits of automation without sacrificing control. Google has already announced plans to…

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SEO 

How to build a long-term, search-first marketing strategy

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A transformed digital landscape means marketers must think search-first. “There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.” He added, “Consumers begin their journey with the tool that many of us use…

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Latest News 

Germany May Block Telegram Over Hate Speech

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Germany is looking to address hate speech on the Telegram messaging platform, even leaving open the possibility of banning the service. Telegram is a messaging service that offers end-to-end encryption (E2EE), making it a prime competitor to WhatsApp and Signal. In addition to E2EE, the app has strong support for groups, making it as much a chat as messaging platform. As with all E2EE services, some use Telegram for illegal and unwanted behavior. Germany has been struggling with far-right groups, something the country is especially sensitive to, given its past.…

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Marketing 

The Ins and Outs of Marketing for Eager Entrepreneurs

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What makes marketing so crucial when running a business? In most cases, it’s recommended to tackle marketing before just about everything else. Still, it might not be apparent to some entrepreneurs why marketing is vital. The fact of the matter is that without marketing, most companies are dead in the water. There’s little to no chance of getting the attention of the target demographic, as even the best products and services won’t matter if no one knows the business exists. Such is the reason why marketing – digital marketing in…

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Bing 

Bing Search Volume Up 29% In 2010, Google Up 13%, comScore Says

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Bing was the big gainer in year-over-year search activity, picking up 29% more searches in 2010 than it did in 2009. But Google, despite already having a huge lead in the market, also picked up 13% more searches last year. Those numbers, and many others, are part of comScore’s “2010 U.S. Digital Year in Review” […] Bing was the big gainer in year-over-year search activity, picking up 29% more searches in 2010 than it did in 2009. But Google, despite already having a huge lead in the market, also picked…

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google 

Google Ads to allow ads for sport betting in New York

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Mobile or online sports bets can be placed in New York beginning Saturday morning and with that Google Ads is adapting. New York state will begin allowing mobile or online sports bets to be placed beginning Saturday, January 8, 2022. With that Google has updated its Google Ads gambling policy to allow ads for sports betting from certified and state-licensed entities in New York State. This was confirmed by the New York State Gaming Commission yesterday and it goes into effect tomorrow at 9am local time. The announcement. Google posted the announcement saying…

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Social 

Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options

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The social media marketing week in review: A round up of news and announcements you may have missed. So long, 20% text limit in Facebook ad images Facebook Ads is officially removing its 20% text rule. The company’s rule that text not take up more than 20% of ad images is now a mere suggestion: “We’ve found that images with less than 20% text perform better. With this in mind, we recommend keeping your text short, clear and concise in order to get your message across effectively,” the help page now states.…

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SEO 

Yoast SEO to launch on Shopify

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The well-known WordPress app will be available for Shopify merchants on Jan. 18, 2022. Yoast SEO will be available for Shopify on January 18, 2022, the company announced Tuesday. Unlike the WordPress version of the app, which operates under a freemium model, Yoast SEO for Shopify will cost $29 per 30 days. Why we care. Yoast SEO is one of the most commonly used SEO apps in the WordPress ecosystem and the launch of an app for Shopify speaks to the rise of e-commerce (particularly over the last two years). This app is…

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SEM 

4 tips for creating visually stunning display ads

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Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both. Advertisers aren’t just competing against other brands for their audience’s attention. “Nowadays, the digital environment is so busy, we’re also competing against our best friend’s new babies and puppies and really great pictures of food,” Rebecca Debono, creative director at Jump 450 Media and formerly director of creative strategy at 3Q Digital, said at SMX Create.…

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