Twitter tests 3 new ad formats
Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here’s what they look like.Twitter is piloting three new ad types – Interactive Text, Product Explorer, and Collection ads. Only a few brands have access to them, but the new ad types will be visible to all U.S. Twitter users (iOS, Android and the web). Here’s everything we know about the ad formats and examples of brands using them. Interactive Text Ads. These ads have bolded text and a larger font than organic tweets. Advertisers can…
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