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Month: June 2022

SEO 

How to empower your SEO and digital marketing strategy with data

news

Set up your dashboards. Run experiments. Improve your conversion rate. Monitor trends. Revamp and update your SEO strategy. Repeat. After your technical, content and outreach strategies are in place, you should be well on your way to digital marketing success. At this stage, you should have optimized your website for a strong page experience, created lots of entity-driven content, and gained inbound links providing you with rankings and traffic. Now, you’ll need to empower your team with the right data to help you continue to grow and shape your digital marketing strategy. Setting up your…

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SEM 

Your 5 biggest Google Ads challenges & how to solve them

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Paid search is more competitive than ever. Find your PPC A-game in 2020 and start winning. Paid search is a highly-competitive marketplace, with more than 160 billion monthly Google searches and 95.3% of clicks going to the top four results. Digital ad spend worldwide is expected to reach over $375 billion by 2021, so the pressure is on to boost performance and increase conversions. To successfully navigate the paid search landscape marketers need to be proactive and learn how to get the best out of the right tools to stay on top of their…

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Latest News 

Report: American Innovation and Choice Online Act Will Drive Inflation

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A new report by Committee to Unleash Prosperity economists says an antitrust bill making its way through Congress “will make inflation worse.” The American Innovation and Choice Online Act is a piece of antitrust legislation introduced by Senators Amy Klobuchar, Chuck Grassley, and John Kennedy. The bill’s aim is to reduce the influence of Big Tech and help level the playing field for smaller companies, as well as better serve consumers. According to the report by Dr. Arthur B. Laffer and John Barrington Burke, the bill will actually make things worse…

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Marketing 

Google Shopping is largest growth opportunity for most online retailers in 2019

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Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as possible. I’ve made the argument for the importance of Google Shopping many  times  now, but it still doesn’t feel like reality has truly set in for many retail paid search advertisers. Put simply, Shopping is the single most important aspect of paid search management for most online retailers today, and that’s only continued to become truer in the final weeks of the year heading into 2019. Here are my thoughts on…

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Bing 

Bing says links are still a very important ranking factor

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A recent interview with a Bing representative suggested links will be downplayed for rankings in the near future. But that is not currently the case. A recent interview with James Murray, EMEA product marketing manager at Microsoft Bing, and Laura Hampton of Impression suggested that Bing will be decreasing the impact links play in their overall search ranking algorithms. We asked Bing about this, and they told us that links are still a very important ranking factor for search rankings. Here is a snippet of the interview that drew our attention: “We’re…

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google 

NBCUniversal, Google competing to help Netflix deliver ad-based option

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Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership. Google and Comcast Corp.’s NBCUniversal are competing to help Netflix create an ad-supported tier of it’s streaming service. Subscriber numbers falling. In April Netflix announced that it had lost about 200,000 subscribers, which is the first time the streaming platform had lost any subscribers in over 10 years. Netflix reports that its user base is growing, however. One reason this may occur could be password sharing due to the increase in monthly fees. Either way,…

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Social 

Twitter testing Notes, a long-form content feature

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Twitter’s Notes lets you go beyond 280 characters and include photos, videos, GIFs and Tweets. Twitter is testing a new feature that would eliminate the constraints of its 280-character tweet limit and allow users to publish long-form tweets. Twitter confirmed the test via a tweet. When this will become available to all Twitter users? It’s unclear. Twitter noted: “We’re excited for the moment when everyone can use Notes, but for now, our focus is on building it right. A large part of that is engaging with writers and building community.” For now, Twitter…

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SEO 

Google cuts back on SEO office hours format, frequency

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This is a substantial change to the original format that has been so helpful to SEOs over the past decade. In late April, John Mueller of Google announced a change in the format of the Google SEO office hours segment. Historically, Mueller would answer Google search and SEO questions from site owners, webmasters, SEOs and others live to help these people through some challenging SEO-related help. Now, Mueller is asking you to submit questions beforehand and he will record answers to them and publish them later on. What changed. Here is…

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SEM 

Spotify commits to brand safety for podcasts

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This is Spotify’s latest attempt at keeping the platform a safe environment for creators, listeners and advertisers. Spotify has partnered with Integral Ad Science (IAS) to create a brand safety framework for podcasts. The technology will be the first of it’s kind across a digital landscape where safety precautions currently exist for video, but not audio. The technology uses episode-level transcription technology to help advertisers exclude topics that don’t align with their brand. What Spotify says. In a blog post Spotify adds “As podcasts have grown from a niche to mainstream medium, so…

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Latest News 

Pinterest introduces Idea ads and paid partnership tools

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The new features are aimed at helping brands and creators reach consumers through creative images and videos. Pinterest has launched a new ad format – Idea ads – and a new partnership tool allowing creators to tag brand partners in their content. Idea ads. The new Idea ads follow a similar format to Idea pins, which were launched last year. Similarly, Idea ads are an immersive, multi-page format designed for advertisers “to showcase ideas in action.” When shoppers click on the ads they’re taken to the brand’s website to view relevant information.…

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