When and how to analyze UX metrics to improve SEO
Don’t forget about measuring user experience (UX) for data-driven insights on how to improve your website. There’s an abundance of SEO strategies available to improve website performance. However, most strategies focus on increasing sessions. What happens once these users land on your website? As David Freeman explained back in 2017, UX is pivotal to the future of SEO and “what is good for the consumer is good for organic search performance.” By analyzing user interactions on website navigation menus, measuring scroll depths, button clicks, engagement with form fields and even JavaScript errors, we can…
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