How your PPC conversions will be impacted without privacy-first measurement
What happens if you don’t build new measurement frameworks? Decreased PPC performance, for starters. Let’s avoid this. Within the next 12-15 months, third-party cookies will retire across digital marketing channels. Savvy advertisers know they need to begin developing a game plan for the cookieless future, but what will happen to those who don’t adapt to these changes? Above all, marketers will suffer from signal loss, which will negatively impact how we measure campaign performance, optimize campaigns over time, create audiences for ad distribution and drive growth within our digital channels.…
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