Pinterest introduces Idea ads and paid partnership tools
The new features are aimed at helping brands and creators reach consumers through creative images and videos. Pinterest has launched a new ad format – Idea ads – and a new partnership tool allowing creators to tag brand partners in their content. Idea ads. The new Idea ads follow a similar format to Idea pins, which were launched last year. Similarly, Idea ads are an immersive, multi-page format designed for advertisers “to showcase ideas in action.” When shoppers click on the ads they’re taken to the brand’s website to view relevant information.…
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