July 2022 - Latest News, Headlines at Peter Zmijewski

NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help

July 30, 2022 news

In 1955, NORAD’s number was mistakenly printed in a 1955 Sears Roebuck & Co. holiday ad. The organization has been tracking Santa ever since. Google’s not the only one with its eye on Santa’s whereabouts. For 61 years now, the North American Aerospace Defense Command (NORAD) has tracked Santa’s December 24 trip around the world. The practice started in 1955 when a Sears, Roebuck & Co. advertisement mistakenly included NORAD’s phone number to call Santa. According to NORAD’s website, the number dialed directly into the Commander-in-Chief’s operations hotline. “The Director of…

google

Status update on the Google indexing bugs

July 29, 2022 news

99% of the mobile-indexing URLs are restored and 55% of the canonical URLs are restored. A couple of weeks ago we reported on a number of indexing bugs with Google Search. Google has updated us on Twitter with a status update on those bugs. Mobile-indexing bug. The mobile-indexing bug is now 99% resolved, with almost all the URLs being restored. The mobile-indexing bug was when Google failed to select any page at all to index. The issue impacted about 0.2% of Google’s index. That issue started earlier in September and spiked around September…

SEO

Google showing return grace period within some product search results

July 27, 2022 news

This may impact your click through rate from Google Search, so keep an eye on it. Google is now displaying the number of days you can return a specific product at a merchant directly in the search results snippet. Google shows a short section right under the main snippet for some search results that says “30-day returns” or “15-day returns” and so on. What it looks like. Here is a screenshot that I was able to grab of this in action: How does it work. It is unclear exactly how to show…

SEM

Using intent data to deliver results in 2021

July 26, 2022 news

Intent signals bring precision to today’s B2B marketing strategy. The following article is based on a conversation between Colby Cavanaugh, VP Business Development & Alliances, Integrate and Kate Athmer, VP of Growth, Bombora. Hope is on the horizon that 2021 will be a substantial improvement over 2020 in nearly all aspects of business and everyday life, including the world of B2B marketing. Last year, the pandemic forced a digital awakening for B2B marketing as tried-and-true tactics like in-person events and conferences were eliminated seemingly overnight. This shift altered the B2B landscape…

5 tips for adding connected TV to your holiday ad strategy

July 25, 2022July 25, 2022 news

With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game plan. There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of…

Marketing

The latest jobs in search marketing

July 23, 2022 news

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Every week, we feature fresh job listings for search marketers. Make sure to bookmark this page and check back every Friday. Are you looking to hire? You can submit your listing here for free. Please note that we do not include listings without a salary range. July 22 Paid Media (PPC) Specialist, Outpace SEO (Remote) Salary: $55,000-$75,000 Plan, create and manage PPC campaigns across a variety of channels Keyword research and…

Bing

Don’t be tardy! Back-to-school searching starts in July — plan campaigns now

July 22, 2022 news

It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. I know what you’re thinking. School is just winding down, and you want me to start planning back-to-school campaigns already? Yup. And here’s why: Back-to-school shopping and searching shift into high gear in July. And if you’re not ready, you’ll miss out on the second-biggest shopping holiday of the year. The second biggest — who’d have thought that,…

google

Google migrates the disavow link tool to new Search Console

July 21, 2022 news

Google also added the ability to download the file and see new errors related to your file. A year after officially closing down the old version of Google Search Console, Google announced that it has migrated the disavow link tool from the old Search Console to the new Search Console. Where is the disavow link tool? The new location for the disavow link tool is now at https://search.google.com/search-console/disavow-links. Previously it was located at https://www.google.com/webmasters/tools/disavow-links-main. Both URLs still seem to work, but I suspect Google will redirect the old URL to the new one. What is new? The…