Don’t be tardy! Back-to-school searching starts in July — plan campaigns now
It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. I know what you’re thinking. School is just winding down, and you want me to start planning back-to-school campaigns already? Yup. And here’s why: Back-to-school shopping and searching shift into high gear in July. And if you’re not ready, you’ll miss out on the second-biggest shopping holiday of the year. The second biggest — who’d have thought that,…
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