Using intent data to deliver results in 2021
Intent signals bring precision to today’s B2B marketing strategy. The following article is based on a conversation between Colby Cavanaugh, VP Business Development & Alliances, Integrate and Kate Athmer, VP of Growth, Bombora. Hope is on the horizon that 2021 will be a substantial improvement over 2020 in nearly all aspects of business and everyday life, including the world of B2B marketing. Last year, the pandemic forced a digital awakening for B2B marketing as tried-and-true tactics like in-person events and conferences were eliminated seemingly overnight. This shift altered the B2B landscape…
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