July 2022 - Page 2 of 3 - Latest News, Headlines at Peter Zmijewski

Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

July 19, 2022 news

In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts “In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison, Ginny Marvin on Monday morning. As Google works toward a move privacy-focused search experience for users, it’s also adjusting the available attribution models for advertisers. “[Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while…

SEO

Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief

July 18, 2022 news

Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, autumn officially starts on Wednesday (if you’re in the northern hemisphere). But, in my neighborhood, the fall and Halloween decorations started popping up over the weekend, which reminded me that many marketers are in…

YouTube experiments with automated lists of products detected in videos

July 16, 2022 news

Plus, enabling YouTube video playback directly within Twitter may help content creators get more views. Google is testing a new feature that automatically detects products in videos and displays them, and related products, to viewers as a list, the company posted on its YouTube tests and experiments page yesterday. On Thursday, it also announced a new way to watch YouTube videos directly within Twitter on iOS. What are YouTube feature experiments? Occasionally, YouTube will test new tools and features with a small group of people for a limited time. These are known as…

Marketing

Winter Games doodle kicks off Google’s Doodle Snow Games

July 15, 2022 news

Today’s doodle is the first doodle of a 17-day series celebrating the Winter Olympics. Google is marking the start of this year’s Winter Olympic Games — and officially kicked off its own Doodle Snow Games — with an animated Winter Olympics doodle featuring a cast of athletic animals. “Welcome to the opening day of the Doodle Snow Games!” writes Google on the Google Doodle blog. “On this brrr-eezy day in Pyeongchang, we’re joined by athletes from all over the world hoping to prove themselves best in class (or species).” The animated doodle includes multiple…

Bing

Beginners’ guide to Bing Ads management

July 14, 2022 news

Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads. You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing channels. One of those channels is Bing Ads. Bing often gets a bad rap because it’s viewed as “the other search engine.” That doesn’t mean that it doesn’t have any users, though. Currently, Bing takes about 7 percent of…

google

Google Search Console API gains fresh data & more

July 13, 2022 news

Not only can you get fresher data via the API, you can also manage your domain properties and more. Google announced updates to the Google Search Console API, after informing us the company was upgrading the API’s infrastructure a few months ago, now those upgrades are resulting in some new and useful features. Fresher data. A year ago last September, Google brought faster and fresher data to the Google Search Console performance reports. Now, with the updated API, that data can be accessed via the API. Google explained that the Performance report already supports fresh data that is…

SEO

Messy SEO Part 3: How to find cached images and improve user experience

July 11, 2022 news

Anyone who’s worked with website moves and merges knows redirecting the old pages to the new domain is just part of the story. User experience optimization is an equally important stage in any SEO project. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. Hello marketers, This installment for “Messy SEO” details my process of rectifying the broken link and image issues that arose following the MarTech website consolidation. In Part 2…

SEM

Google offering concessions to avoid DOJ lawsuit

July 9, 2022 news

Legal pressures are mounting and Google offers to split part of its ad-tech business to avoid trouble. In their latest efforts to fend off a lawsuit from the US Department of Justice, Google is offering to split the part of the business that auctions and places ads on websites and apps into a separate company under the Alphabet umbrella. No word from the DOJ. While the Justice Department spokesperson isn’t commenting at this time, it’s not entirely clear if they would accept any offer short of an asset sale. Antitrust officials…

Digital marketing ranks in the top 3 hottest skills Americans are learning in 2022

July 8, 2022 news

The digital marketing industry is hot right now and employees are looking to learn and grow by adopting new skills. It’s no surprise that the last couple of years have been hard on workers around the world. In the US alone, the “quit rate” reached a 20-year high and came to be known as the Great Resignation. Earlier this year we reported another anomaly dubbed the “Great Reshuffle” that saw 618,000 marketers leave their jobs in 2021. A report from LinkedIn predicted that this trend would continue well into 2022 with 24% of marketers looking…