Google’s 3D Swirl ad format now available in DV360
The interactive ads are available in three sizes for mobile. Swirl, the mobile interactive display ad format that Google started testing last year is now available globally to Display & Video 360 customers globally. Users can rotate, zoom and expand 3D elements in Swirl ads. Brands that have been testing the ads include Purina, Nissan, Adidas and Belvedere Vodka, Google said in the announcement. How they work. If you have existing 3D assets, upload them to Google Web Designer and select one of the Swirl templates or build creative from scratch. You can also use…
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