Google expands phrase match to include broad match modifier traffic
Broad match modifier will be phased out as part of the change. Changes are coming to Google’s phrase match and broad match modifier keyword match types, the company announced Thursday. Phrase match will expand to include additional broad match modifier traffic and support for broad match modifier will end. The changes will start rolling out in two weeks. How phrase match will change. Currently, an advertiser using broad match modifier for the keywords +moving +services +NYC +to +Boston may show up for the search query “moving services NYC to Boston.” However, the ad…
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