TikTok announces three new shopping ad features
The platform aims to help shop merchants maximize performance through algorithm-led commerce offerings. Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a new commerce ad suite called Shopping Ads. They will be testing three new ad formats including Video Shopping Ads, Catalog LIsting Ads, and LIVE Shopping Ads. Video Shopping Ads Video Shopping Ads will be placed in the For You page and allow advertisers to highlight products in their feed TikTok video ads. TikTok says…
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