August 2022 - Page 2 of 3 - Latest News, Headlines at Peter Zmijewski

Google expands phrase match to include broad match modifier traffic

August 21, 2022 news

Broad match modifier will be phased out as part of the change. Changes are coming to Google’s phrase match and broad match modifier keyword match types, the company announced Thursday. Phrase match will expand to include additional broad match modifier traffic and support for broad match modifier will end. The changes will start rolling out in two weeks. How phrase match will change. Currently, an advertiser using broad match modifier for the keywords +moving +services +NYC +to +Boston may show up for the search query “moving services NYC to Boston.” However, the ad…

SEO

Google Search Console reported pages as being indexed when they were not indexed

August 19, 2022 news

This affected “many” Google Search Console properties, so make sure to check your reports in the next couple of days. Google said there was a bug with its coverage report in Search Console where Google reported pages as being indexed, when in fact, they were not indexed by Google Search. Google said this “affected many properties” and thus, you should probably double-check your coverage reports for the sites you manage over the next few days. The announcement. Google wrote “Today we fixed a Search Console issue that affected many properties: we…

SEM

Senator claims Google isn’t doing enough to block ad scams

August 18, 2022 news

Is Google unwilling to protect consumers and small businesses on Google Ads? That’s what Senator Richard Blumenthal believes. Google isn’t doing enough to crack down on deceptive ads, demonstrating a “troubling record of inadequate due diligence against fraud and abuse.” That’s according to a letter Sen. Richard Blumenthal (D-Conn.) wrote to Google CEO Sundar Pichai. Blumenthal’s case against Google. Blumenthal is citing an investigation from last year claiming that Google advertisers are impersonating government websites and purchasing ads in an effort to scam consumers. Google claims that it took down the deceptive websites,…

Why marketers need identity to build consumer trust in a cookieless world

August 10, 2022 news

Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and sustain trusted consumer relationships. For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, identifiable connections and relationships with those who have them. Lots of factors have forced marketers to look beyond the cookie – from consumer privacy demands and California’s sweeping privacy law to the rise of so-called…

Marketing

Google updates Business Profile posts spam policies

August 9, 2022 news

The posts that do not comply with this guideline may be rejected and removed from Google Maps and Google Search. Google has updated what it considers to be spam when it comes to Google Business Profile posts in the Business Profile posts content policies. The new line added under the avoid section says “examples of such content that is not allowed includes “duplicate photos, posts, videos, and logos.” Duplicate. Yes, the new line says that “duplicate photos, posts, videos, and logos” was added as an example of Google posts that would be rejected…

Bing

Bing rejected 130M ads in 2016, including 17M tech support scam ads

August 8, 2022 news

Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection. Bing Ads released its report on actions it took to keep malicious and misleading ads and advertisers off the search results in 2016. Its systems rejected 130 million ads (fewer than the 250 million were rejected in 2015) and banned 175,000 advertisers (more than the 150,000 banned the prior year). Phishing ads, ads promoting tech support scams and counterfiet goods continued to be areas in which Bing continued to battle bad actors. More than 7,000 sites were blocked for…

google

Google adds Asian-owned attribute to business profiles

August 6, 2022 news

These labels can help some businesses with visibility and potentially increase conversions. Google has announced it has added a new attribute to Google Business Profiles for Asian-owned businesses. This new attribute can be added to your verified Google Business Profile and it makes it easier to find Asian-owned businesses in their own community. What the attribute looks like. Here is what the new Asian-owned attribute looks like in a business listing in Google Maps or Google Search: How to add the attribute. Here are the steps to add this attribute to your Google Business…

SEO

Staying virtual; Wednesday’s daily brief

August 4, 2022 news

Plus, how to set up Google Analytics 4 using Google Tag Manager. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, being in-person isn’t worth anyone’s well-being. That’s why we’re planning to continue virtual SMX and MarTech events in 2022. I want to be amongst my fellow search marketers as much as anyone, but…