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Month: August 2022

SEM 

Planning and creating the perfect landing page

news

Landing pages can make or break your digital marketing. Learn how to create landing pages that convert. If you’re looking to gather leads for your business, you need to have a landing pages strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. In order to see the greatest return on their investment, businesses need to build effective landing pages, and then test and optimize them in order to maximize conversion rates. This guide from SharpSpring is written for any marketer looking…

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Latest News 

Google’s 3D Swirl ad format now available in DV360

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The interactive ads are available in three sizes for mobile. Swirl, the mobile interactive display ad format that Google started testing last year is now available globally to Display & Video 360 customers globally. Users can rotate, zoom and expand 3D elements in Swirl ads. Brands that have been testing the ads include Purina, Nissan, Adidas and Belvedere Vodka, Google said in the announcement. How they work. If you have existing 3D assets, upload them to Google Web Designer and select one of the Swirl templates or build creative from scratch. You can also use…

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Marketing 

Salesforce’s Einstein boosts search in its Commerce Cloud

news

The new features make it easier for online retailers to tailor site search to their visitors. Bit by bit, Salesforce is bringing its Einstein AI layer to all parts of its clouds. Today, the company is launching Einstein Search for Commerce in its Commerce Cloud so that stores using its e-commerce platform can make it easier for visitors to find stuff on their websites. The company says its platform is used by 2,400 sites in about 50 countries, handling over 350 million online shoppers monthly. In May, Einstein-powered enhancements were made to Commerce Cloud’s Predictive Sort,…

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