Social 

4 Facebook app strategies to reduce costs

Use these proven Facebook app strategies to effectively reduce cost, grow business and reach your target audience. Facebook’s App campaigns are a great way to promote and increase installs for your application across both Android and iOS. You can promote your app by launching campaigns designed to drive more installs or you can optimize for custom in-app events, delivering ads to people more likely to specific actions within the app, such as a purchase. This tool also allows marketers to promote more than installs and custom app events. You can…

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