Why Copying Campaigns Between Search Engines Misses Opportunities
Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing. Each month, users conduct more than 100 billion searches on search engines globally. And every day, a portion of the searches they perform involve queries that have never been made before. Those facts are widely cited, but fewer marketers are aware that at least a third of all searches conducted are from query terms unique to each search engine, such as Bing or Google. (According to Microsoft’s,…
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