September 2022 - Page 2 of 3 - Latest News, Headlines at Peter Zmijewski

How to build an enterprise SEO team

September 19, 2022 news

Not sure how to build an enterprise SEO team? Learn from 25 enterprise SEO experts on how to create your enterprise SEO org chart. Because everyone knows that winning is a result of teamwork. The NFL Draft supplies a team with talent that has the potential to reshape teams to win more. Coaches pick the talent that fits their style of play and improves the team positively. If you’re an enterprise SEO Director, think of yourself as a coach. You’re building the right SEO team that will not only help you scale…

SEM

Microsoft has just introduced Multimedia Ads

September 17, 2022 news

The new ad formats are shown in mainline and sidebar positions and will not replace text ads. Microsoft just announced new ad formats to be shown at the top of search results in Bing Search, Windows 11, and Microsoft Start. The new video and image formats are “infographic-inspired,” meant to “innovate and disrupt web search.” What they look like. The new ad formats are collages of videos and images shown at the top of search results. On the right side, the search result is expanded and opens to a bigger window…

Google releases simple, centralized tag solution

September 16, 2022 news

The new Google tag is an expansion and rebrand of the existing global site tag. It will require less coding and offer new capabilities. Google has just announced the Google tag – a simple, centralized, reusable tag that’s built to improve data quality and adopt new features without having to modify and install more code. The Google tag is an upgrade and rebrand of the global site tag. What is the Google tag. The new Google tag is a single, reusable tag built on top of your existing gtag.js implementations. Google…

Marketing

Google also had a local search update from November 30 through December 8

September 15, 2022 news

This overlapped other ranking updates and a Google map and local pack update design change. Google has confirmed that it ran a local search ranking update between November 30th and December 8th — it is calling the November 2021 local search update. Google said this update was about “rebalancing of various factors we consider in generating local search results.” Why we care. You may have noticed significant local ranking changes in the Google Maps and local pack results. This, along with the new local interface update, may have resulted in traffic changes to your…

Bing

Why Copying Campaigns Between Search Engines Misses Opportunities

September 14, 2022 news

Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing. Each month, users conduct more than 100 billion searches on search engines globally. And every day, a portion of the searches they perform involve queries that have never been made before. Those facts are widely cited, but fewer marketers are aware that at least a third of all searches conducted are from query terms unique to each search engine, such as Bing or Google. (According to Microsoft’s,…

google

8 major Google algorithm updates, explained

September 13, 2022 news

Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO forever. Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to notice. But, every once in a while, Google introduces a change so fundamental, that it disrupts the way we do SEO forever. In this post, we will be counting down eight of the most critical search algorithm changes. We will look into why these updates were introduced, how they…

SEO

What is quality content?

September 10, 2022 news

Learn what it takes to create quality content that is helpful for users, ranks well in the SERPs, and surpasses the competition. Quality content is subjective. Some people will want a beginner-level summary while others want more depth and expert insights. Quality content will be better than the content that currently exists and readers will find it useful, memorable and are likely to share the content. As SEOs, we typically write about things that people are searching for. This makes the content useful, but if you read many top-ranking sites,…

SEM

Webinar: Paid search tactics you need to maximize ROI in a tight economy

September 9, 2022 news

Learn quick wins that power your paid search strategy. As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. We’ll highlight case studies of clients who’ve already reaped the benefit of sharpening their paid search strategy including Sage and how they achieved a 75% decrease in CPCs. Register today for “Paid Search Tactics You Need to Maximize ROI in a Tight Economy,”…

YouTube updates Masthead ad requirements to allow sports betting

September 8, 2022 news

A new policy allows ads related to sports betting to show on mastheads, which are visible on desktops, mobile phones, and tv screens. YouTube is now allowing sports betting ads to serve on the masthead as long as the ads comply with the related gambling and games policy. Recent masthead updates. Additional masthead updates were released in June for alcohol and prescription drugs. Full-day masthead reservations were discontinued and replaces with more targeted options. The new CPM option allows mastheads to be more accessible to a broader market of advertisers. Read the announcement. You can…