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Month: September 2022

Marketing 

1-star review attacks plague restaurants on Google

news

Google is aware of the issue and has advised business owners to flag the reviews or contact Google support to get them removed: Restaurants around the U.S. are under attack from negative reviews. The New York Times covered the newest scam, where people are leaving 1-star reviews for restaurants and then emailing saying that they have to send them a gift card before they’ll remove the reviews. Google’s response: “We’ve recently become aware of a scam targeting businesses on Google with the threat of 1-star reviews unless they send money via gift cards.…

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Bing 

Bing launches March Madness search answers, brackets and predictions

news

Bing lays out their predictions for March Madness and gives you the schedule, teams and the live results for 2016. Bing has launched their smart answers in the search results for March Madness. You can now go to Bing and search for [march madness] to get the brackets. Bing will give you three options above the typical search results. Bing defaults to the current bracket results, a way to build your own bracket and, of course, their predictions of winners. Bing also provides the schedule and the teams playing in this year’s March…

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google 

Google: Helpful content update isn’t done

news

SEOs were expecting a massive impact, but it hasn’t materialized. Google’s Danny Sullivan says the update will continue to be refined. If you were to play word association game about Google’s helpful content update, what would you say? Dud? Underwhelming? Or something similar? That seems to be the general consensus so far. The Google helpful content update began rolling out one week ago. Google said it would take two weeks to fully roll out. “Update isn’t done.” Google Search Liasion Danny Sullivan discussed the helpful content update yesterday in a series of tweets. He…

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Social 

4 Facebook app strategies to reduce costs

news

Use these proven Facebook app strategies to effectively reduce cost, grow business and reach your target audience. Facebook’s App campaigns are a great way to promote and increase installs for your application across both Android and iOS. You can promote your app by launching campaigns designed to drive more installs or you can optimize for custom in-app events, delivering ads to people more likely to specific actions within the app, such as a purchase. This tool also allows marketers to promote more than installs and custom app events. You can…

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SEM 

Additional Google issues reported, now affecting API

news

Another Google outage is reported and advertisers are scrambling to figure out what’s going on. Google is facing a slew of issues today affecting the Ads API, Impression Share, Auction Insights, and Ads Manager. What Google says. Google has just reported an issue with the API, rendering it inaccessible for a few publishers. There is no ETA for a resolution. Advertisers can monitor the status of the API issue here. More issues. Earlier today we reported an issue affecting Impression Share and Auction Insights. Since then, another issue with the Ads Manager has…

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SEO 

Webinar: Harness first-party data for conversion

news

Learn how Hearst maximizes the power of audience intelligence to drive growth. In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Join ActionIQ and Hearst’s VP of acquisition and conversion as they discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and e-commerce products.

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