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Month: October 2022

google 

Google Analytics v3 Search Console report query data restored

news

After about a month, Google has finally fixed the bug where query data was not showing in Universal Analytic’s Search Console query report. Google has fixed an issue where the Search Console query report in Google Analytics 3, aka Universal Analytics, was not populating. The data stopped coming in as of October 1st but the other day, Google fixed the issue and backfilled the data in the report. I have verified, the data is now fully populated in the Search Console queries report in Universal Analytics 3. What was the issue. Google…

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Social 

Here We Go Again: Facebook Threatens to Block Canada News Rather Than Pay

news

Facebook is once again threatening to block news in a country in response to legislation that would force the company to pay for news. Facebook has long allowed users to share and link to news. While the tech industry maintained that news publishers benefit the most, many publishers have increasingly chafed under the arrangement and decried it as unfair. According to The Wall Street Journal., Canadian legislators are preparing to address the problem with new legislation requiring Facebook to pay publishers for content it uses Facebook has pushed back against the…

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SEM 

Google Ads podcast placement now available

news

In the US, YouTube is the second most frequently used service for consuming podcasts. Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Why we care. Last month we reported on three new audio, shopping, and streaming features available to YouTube advertisers. Today advertisers can officially select “podcast” as their preferred placement.

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SEO 

Webinar: An SEO guide to fixing keyword cannibalism

news

Find and resolve instances of harmful cannibalization on your website. Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. This can become a problem for your website if you have multiple pages competing for the same keyword and one or more of your pages are underperforming. If you’re concerned your website is experiencing harmful keyword cannibalization, don’t panic! Join Conductor for a discussion on identifying keyword cannibalization and what steps you can take to resolve instances of harmful cannibalization on your website.

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SEM 

4 communication best practices agencies must employ early in Q4

news

Establish proactive communication with your agency clients this Q4. Follow these tips to get better alignment on marketing goals and KPIs. Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of contact is relatively new to the team. It’s Q4. They’re feeling stressed. On the agency side, things seem to be going well. KPIs are in line with established goals, there’s a strategy in place for…

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Latest News 

Webinar: Use a golden record of data to enhance customer experiences

news

Learn how to deliver highly-personalized experiences with quality data. To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer. If your brand lacks a pristine golden record for each customer, join John Nash, chief marketing and…

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Marketing 

Digital asset management platforms: What are they good for?

news

DAM can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Any good marketing team is awash marketing collateral, blog copy, images, audio files and videos. In fact, the glut of materials produced these days has made digital asset management platforms a particularly important piece of martech for enterprise (and SMB) stacks. That’s because digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient…

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Bing 

Bingbot user-agent change coming in the Fall of 2022

news

Bing will stop using the historical user-agent and transition fully to the new user-agents. In 2019, Microsoft Bing announced new Bingbot user-agent names that fit better with its evergreen Bingbot crawling and rendering service. Microsoft’s Fabrice Canel has now said that by the Fall of 2022 the old user-agent will stopped being used and the search company will transition to the new user-agents fully. Old user-agent. Microsoft said it will stop using its historical user-agent by Fall 2022. That user-agent looks like this: Mozilla/5.0 (compatible; bingbot/2.0; +https://www.bing.com/bingbot.htm) New user-agent. Bing will use a user-agent that identifies the specific…

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google 

Google Ads label is now a bold black text Sponsored label

news

Google said this it to make the ad label more distinguishable from the organic search results. Google is rolling out a new search ad label, replacing the black “Ad” label with a new bold black text “Sponsored” label. This is rolling out in conjunction with the new site names and larger favicons in the mobile search results, Google announced. What is looks like. Here is a screenshot of the new bold black “Sponsored” text ad label for the Google Ads: Why the change. Google said this is to help “make sense of the information…

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Social 

Facebook has rolled out a new Pages experience

news

Facebook pages are here to stay. Businesses should take advantage of all they have to offer by making the most out of the new layout experience. Facebook has rolled out a new Pages experience they say is ideal for small and medium-sized businesses to build connections with customers and other businesses. The new Pages layout. The new Pages experience has a more “streamlined layout, easier navigation between your personal profile and business pages, a Professional Dashboard to manage all of your activities quickly in one central location and access to a…

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