Bid Boosting On Bing: Discover The Untapped Value
Are you using bid modifiers in your Bing Ads campaigns? Columnist John Cosley explains what bid modifiers are and how bid boosting works. Reaching the right audience at the right price is the goal for every advertiser, but that goal can be frustratingly elusive. Fortunately, there’s a powerful tool at your disposal to do just that: bid modifiers. Bid modifiers provide you additional control to ensure your ads are shown to the customers you care about most — and not shown to those you care about least — while helping you optimally manage to…
Read More