Digital asset management platforms: What are they good for?
DAM can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Any good marketing team is awash marketing collateral, blog copy, images, audio files and videos. In fact, the glut of materials produced these days has made digital asset management platforms a particularly important piece of martech for enterprise (and SMB) stacks. That’s because digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient…
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