4 communication best practices agencies must employ early in Q4
Establish proactive communication with your agency clients this Q4. Follow these tips to get better alignment on marketing goals and KPIs. Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of contact is relatively new to the team. It’s Q4. They’re feeling stressed. On the agency side, things seem to be going well. KPIs are in line with established goals, there’s a strategy in place for…
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